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Rachel Andrea Go

Fractional CMO for B2B eCommerce Companies

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Latest Posts

find virtual event partners

Rachel Andrea Go / March 29, 2021

Webinar partnerships: How to leverage strategic partnerships to drive webinar success

Webinar partnerships should be a cornerstone of your webinar strategy. In addition to adding their credibility to the event, each partner brings their own …

[Read more...] about Webinar partnerships: How to leverage strategic partnerships to drive webinar success

Gina Tirelli on partner marketing in ecommerce

Rachel Andrea Go / March 15, 2021

Gina Tirelli Ellison on partner marketing in eCommerce

Gina Tirelli Ellison is a partner marketing manager who works with eCommerce brands. She's done everything from hosting webinars to running blogs and building …

[Read more...] about Gina Tirelli Ellison on partner marketing in eCommerce

YouTube sponsorships for your acquisition strategy

Rachel Andrea Go / March 8, 2021

Victoria Sullivan on sponsoring YouTube videos for lead generation

Victoria Sullivan is the Marketing and Partnerships Manager of Payability, a funding platform for eCommerce businesses that provides growth capital based on …

[Read more...] about Victoria Sullivan on sponsoring YouTube videos for lead generation

Generating leads from a podast

Rachel Andrea Go / March 1, 2021

Darius Kunca on why AdKings invested in a podcast relaunch

Darius Kunca is the co-founder of AdKings and host of the "Built to Scale" (BTS) eCommerce podcast, which relaunched this year on January 25. AdKings is a …

[Read more...] about Darius Kunca on why AdKings invested in a podcast relaunch

Andrew Maffettone on eCommerce marketing

Rachel Andrea Go / February 22, 2021

Andrew Maffettone on perfecting your top 3 content channels

Andrew Maffettone is the Founder and CEO of BlueTuskr, a full-service marketing agency for eCommerce sellers. BlueTuskr helps brands expand their reach through …

[Read more...] about Andrew Maffettone on perfecting your top 3 content channels

FanFood content repurposing and distribution strategy

Rachel Andrea Go / February 15, 2021

Isabella Jiao on FanFood’s content repurposing and distribution strategy

Isabella Jiao is the VP of Marketing at FanFood, an on-premise, in-venue contactless ordering app for foodservice operations. FanFood utilizes webinars, blogs, …

[Read more...] about Isabella Jiao on FanFood’s content repurposing and distribution strategy

Kaspien improving funnel conversion rate

Rachel Andrea Go / February 8, 2021

Katie Capka on how Kaspien drives conversion rate through their funnel

Katie Capka is the Inbound Marketing Manager at Kaspien, an eCommerce platform that helps brands sell on marketplaces like Amazon and Walmart. Kaspien has a …

[Read more...] about Katie Capka on how Kaspien drives conversion rate through their funnel

Importance of knowing your audience

Rachel Andrea Go / February 1, 2021

Ashley Levesque on the importance of knowing your audience

Ashley Levesque is the Director of Marketing at Demio, a simple, no-download webinar software with all the marketing tools you need to succeed. Ashley …

[Read more...] about Ashley Levesque on the importance of knowing your audience

Starting your own eCommerce store

Rachel Andrea Go / January 25, 2021

6 Key considerations when starting your own eCommerce business

Starting an eCommerce business is an excellent way to hone your entrepreneurship skills, create your own schedule, and learn about this incredibly fast-paced …

[Read more...] about 6 Key considerations when starting your own eCommerce business

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Recent Posts

  • How my fractional CMO model was born from an early project brief
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Want to collaborate? Find me at Rachel[at]rachelandreago.com.

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