Fractional CMO for B2B eCommerce Companies
A B2B business has several options when choosing a customer acquisition structure, and finding the most effective can take time. The most successful companies …
[Read more...] about Top-down versus bottom-up sales models: What they mean and how to use them
There are so many posts about what an employer should look for in a remote worker, but it goes both ways. A remote employee is selecting a remote employer just …
Every customer you've ever had went through their own process to research, discover, select, and decide on your store. This is called a buyer journey, and it …
The beauty of being a freelancer is being able to work on multiple projects with multiple clients. The challenge of being a freelancer is, you guessed it, …
[Read more...] about A freelancer’s guide to managing multiple clients
B2B (business to business) marketing is a different playing field than B2C (consumer marketing). Stakes are higher, so your acquisition needs to be on point. In …
B2B eCommerce marketing isn’t all about webinars, social media, or guest blogging (although I'm a huge fan). With 300+ million monthly active users, enviable …
[Read more...] about How and why to make Quora a cornerstone of your B2B eCommerce content strategy
Webinar marketing is a key component of your overall webinar strategy. Planning and organizing a webinar ensures the event runs smoothly, but marketing …
[Read more...] about Webinar marketing: How to promote a virtual event
In 2011, Marc Andreessen published his famous piece, “Why Software Is Eating the World.” Ten years later, Andreessen’s prediction is truer than ever. Companies …
[Read more...] about Keys to freelance writing for SaaS companies
Today’s eCommerce sellers are inundated with marketplace options. While Amazon continues to dominate, Walmart.com, eBay, Etsy, Shopify, and your own channels …
[Read more...] about A guide to multi-channel eCommerce success
