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Rachel Andrea Go

Fractional CMO for B2B eCommerce Companies

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Latest Posts

eCommerce marketing channels 2021

Rachel Andrea Go / January 18, 2021

A quick guide to eCommerce marketing in 2021

Instagram Shopping, TikTok, Reddit, and Quora are only some of the many unexplored eCommerce marketing channels ripe for acquiring new customers and retaining …

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How to set up and market an eCommerce affiliate program

Rachel Andrea Go / December 21, 2020

How to set up and market an eCommerce affiliate program

An eCommerce affiliate program is a low-risk, high-reward way to drive qualified leads to your website. When you have a network of reliable affiliates, it …

[Read more...] about How to set up and market an eCommerce affiliate program

SEO checklist

Guest / December 14, 2020

SEO Checklist from an education content marketer

This is a guest post from Sydney Go. Sydney is a content marketing manager at Animalz, and previously was a content marketer at Acadium (formerly GenM). She …

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This is fine

Rachel Andrea Go / November 30, 2020

How to get work done when everything is not okay

It's 2020 and everything is not okay. I haven't left my apartment (except to get groceries or go to the bank) since February, everyone is constantly online …

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How to protect your time online

Rachel Andrea Go / November 23, 2020

How to protect your time when you’re always online

I've never been good at work-life balance. In fact, with my remote lifestyle they often bled into each other, with me taking breaks mid-day to explore a new …

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Specialized writing profiles for different niches

Rachel Andrea Go / November 16, 2020

How to build specialized writing profiles to stand out in different niches

Working as a freelance writer often means specializing in a specific niche or industry. Before the Internet, many writers would commit to a certain industry and …

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digital nomad budgeting

Rachel Andrea Go / November 9, 2020

5 Quick budgeting tips for digital nomads

Balancing work and life is difficult enough, but remote work blurs those boundaries even further - and that goes for both time and money. When you can work …

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Key elements of a high converting video

Guest / November 2, 2020

Key components of a high-converting video

This is a guest post from Jake Lee. Jake is the founder of Odistry, Inc., a niche digital production company that empowers marketing teams of any size to …

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eCommerce holiday marketing campaigns

Rachel Andrea Go / October 26, 2020

8 Tips for running seamless eCommerce holiday marketing campaigns

The holidays are a great time to relax after working hard. But if you are in the eCommerce business, slowing down doesn't always feel like a feasible option. …

[Read more...] about 8 Tips for running seamless eCommerce holiday marketing campaigns

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Recent Posts

  • How my fractional CMO model was born from an early project brief
  • I’m a Certified Marketing Engineer (Plus the Project That Earned My Diploma)
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