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Rachel Andrea Go

Fractional CMO for B2B eCommerce Companies

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Latest Posts

2nd annual Discoverr Conference

Rachel Andrea Go / October 8, 2021

Lessons from organizing the 2nd annual Discoverr Conference

Note: I was brought on in a freelance capacity to organize the Discoverr Conference. The thoughts and opinions below are my own, and don't reflect the Deliverr …

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Building blocks of B2B eCommerce success

Rachel Andrea Go / October 4, 2021

6 Factors that drive B2B eCommerce success

What makes some businesses so successful, and others just “meh”? After working with multiple lightning-in-a-bottle B2B eCommerce companies, I’ve observed a few …

[Read more...] about 6 Factors that drive B2B eCommerce success

Add eCommerce subscriptions to your website

Rachel Andrea Go / September 27, 2021

eCommerce subscriptions platforms: How to add subscriptions to your DTC website

Subscriptions are the cornerstone of recurring revenue for eCommerce businesses, extending customer lifetime value by holding onto customers. This article …

[Read more...] about eCommerce subscriptions platforms: How to add subscriptions to your DTC website

Webinar execution

Rachel Andrea Go / September 20, 2021

Webinar execution: 11 ways to ensure a smooth event

Running a successful webinar is just as much about your execution during the event as it is about the actions you take leading up to it. You can invest in your …

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Webinar organization

Rachel Andrea Go / September 13, 2021

Webinar organization: How to nail scheduling and keep everyone on the same page

Good organization goes hand-in-hand with productivity and success, especially when it comes to webinars and other initiatives with multiple moving parts. If you …

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Webinar audience and ICP

Rachel Andrea Go / September 6, 2021

Defining your webinar audience: Learning your ICP and where to reach them

Everything your business does should center around your audience needs, not your business needs. But how do you define your ideal audience? And where can you …

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Finding the right webinar topic for your audience

Rachel Andrea Go / August 30, 2021

How to find a winning webinar topic for your target audience

Webinars can be a powerful tool in your marketing arsenal, and the right webinar strategy can impact everything, from your brand to your bottom line. There’s a …

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startup sales process laptop

Rachel Andrea Go / August 24, 2021

9 Tips to improve your startup sales process

Every startup wants to expand and improve, but if your sales process isn’t optimized for conversions, growth, or repeatable business, you’ll remain …

[Read more...] about 9 Tips to improve your startup sales process

Freelancer productivity tips

Rachel Andrea Go / August 9, 2021

How to increase the productivity of your freelancers

Freelancers are already an affordable, flexible, and efficient resource for many businesses. However, you can increase freelancer productivity even further by …

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Recent Posts

  • How my fractional CMO model was born from an early project brief
  • I’m a Certified Marketing Engineer (Plus the Project That Earned My Diploma)
  • How I ran Deliverr’s Discoverr Conference 55% under budget
  • Building Deliverr’s Walmart Marketplace email course from audience signals
  • Creating 13 pages of B2B fulfillment web copy for Shipwire
  • Service as a service: 6 Early lessons from building with AI
  • Email Signature Marketing: Ideas and Email Signature Generators
  • 26 Awesome Website Optimization Tools to Improve Your Site Performance
  • AI Meeting Notetaker Options to Streamline Project Management
  • Q1 Marketing Checklist: Strategic Moves to Set Your Brand Up for Success

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Want to collaborate? Find me at Rachel[at]rachelandreago.com.

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