Freelancers are already an affordable, flexible, and efficient resource for many businesses. However, you can increase freelancer productivity even further by …
[Read more...] about How to increase the productivity of your freelancers
B2B eCommerce Content Marketing and Strategy
Freelancers are already an affordable, flexible, and efficient resource for many businesses. However, you can increase freelancer productivity even further by …
[Read more...] about How to increase the productivity of your freelancers
A B2B business has several options when choosing a customer acquisition structure, and finding the most effective can take time. The most successful companies …
[Read more...] about Top-down versus bottom-up sales models: What they mean and how to use them
There are so many posts about what an employer should look for in a remote worker, but it goes both ways. A remote employee is selecting a remote employer just …
Every customer you've ever had went through their own process to research, discover, select, and decide on your store. This is called a buyer journey, and it …
The beauty of being a freelancer is being able to work on multiple projects with multiple clients. The challenge of being a freelancer is, you guessed it, …
[Read more...] about A freelancer’s guide to managing multiple clients
B2B (business to business) marketing is a different playing field than B2C (consumer marketing). Stakes are higher, so your acquisition needs to be on point. In …
B2B eCommerce marketing isn’t all about webinars, social media, or guest blogging (although I'm a huge fan). With 300+ million monthly active users, enviable …
[Read more...] about How and why to make Quora a cornerstone of your B2B eCommerce content strategy
Webinar marketing is a key component of your overall webinar strategy. Planning and organizing a webinar ensures the event runs smoothly, but marketing …
[Read more...] about Webinar marketing: How to promote a virtual event
In 2011, Marc Andreessen published his famous piece, “Why Software Is Eating the World.” Ten years later, Andreessen’s prediction is truer than ever. Companies …
[Read more...] about Keys to freelance writing for SaaS companies
Want to collaborate? Find me at Rachel[at]rachelandreago.com.