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Rachel Andrea Go

Fractional CMO for B2B eCommerce Companies

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Latest Posts

Website redesign case study

Rachel Andrea Go / February 21, 2022

Website redesign case study: Teardown and new objective analysis

Today I'll be taking you through a website update case study for one of my B2B eCommerce clients; MyFBAPrep. MyFBAPrep started out with a focus on — as the …

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Best subscription boxes

Rachel Andrea Go / February 7, 2022

20 Awesome subscription boxes to brighten your day

Subscriptions and subscription boxes are a genius eCommerce strategy. They extend your customer lifetime value (LTV), introduce consumers to new product lines, …

[Read more...] about 20 Awesome subscription boxes to brighten your day

Headless commerce in eCommerce

Rachel Andrea Go / January 31, 2022

Headless commerce and how to implement it for your eCommerce store

“Off with their heads!” You’d be forgiven for thinking we mean the Queen’s gardeners from Alice in Wonderland. We’re actually talking about headless …

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cup of coffee remote pm

Rachel Andrea Go / January 24, 2022

How to be an effective remote PM

Project management has evolved a long way from tracking down assignments at different desks in an office. As technology makes it easier and more effective to …

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eCommerce inventory management

Rachel Andrea Go / January 17, 2022

A complete guide to eCommerce inventory management

Inventory management is critical to the cash flow (and happy customers) of your eCommerce business. It’s a careful balancing act: You need to make sure you …

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Deliverr organic acquisition case study

Rachel Andrea Go / January 10, 2022

Protected: How I managed organic acquisition for an eCommerce fulfillment startup

This content is password-protected. To view it, please enter the password below. Password: …

[Read more...] about Protected: How I managed organic acquisition for an eCommerce fulfillment startup

Webinar landing page optimization

Rachel Andrea Go / January 3, 2022

Webinar landing page optimization: How to turn views into registrations

The main role of a webinar landing page is to turn visitors into registrants. If that isn’t happening, and you’re seeing plenty of traffic from all your webinar …

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ICP vs buyer persona vs user persona

Rachel Andrea Go / December 27, 2021

ICP vs. buyer persona vs. user persona: The secret to personalized marketing

We operate in a consumer-led environment, meaning customers have their pick of brands, products, and anything their hearts desire. So, it’s your job as a …

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100k to 1m in eCommerce growth

Rachel Andrea Go / December 20, 2021

eCommerce growth strategies: How to get from $100k to $1m/month

Once upon a time, $100,000 a month in sales was just a pipedream. But against all odds, you did it. And now, you’re looking at the next mountain peak: $1 …

[Read more...] about eCommerce growth strategies: How to get from $100k to $1m/month

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Recent Posts

  • How my fractional CMO model was born from an early project brief
  • I’m a Certified Marketing Engineer (Plus the Project That Earned My Diploma)
  • How I ran Deliverr’s Discoverr Conference 55% under budget
  • Building Deliverr’s Walmart Marketplace email course from audience signals
  • Creating 13 pages of B2B fulfillment web copy for Shipwire
  • Service as a service: 6 Early lessons from building with AI
  • Email Signature Marketing: Ideas and Email Signature Generators
  • 26 Awesome Website Optimization Tools to Improve Your Site Performance
  • AI Meeting Notetaker Options to Streamline Project Management
  • Q1 Marketing Checklist: Strategic Moves to Set Your Brand Up for Success

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Want to collaborate? Find me at Rachel[at]rachelandreago.com.

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