Today I'll be taking you through a website update case study for one of my B2B eCommerce clients; MyFBAPrep. MyFBAPrep started out with a focus on — as the …
[Read more...] about Website redesign case study: Teardown and new objective analysis
Fractional CMO for B2B eCommerce Companies

Today I'll be taking you through a website update case study for one of my B2B eCommerce clients; MyFBAPrep. MyFBAPrep started out with a focus on — as the …
[Read more...] about Website redesign case study: Teardown and new objective analysis

Subscriptions and subscription boxes are a genius eCommerce strategy. They extend your customer lifetime value (LTV), introduce consumers to new product lines, …
[Read more...] about 20 Awesome subscription boxes to brighten your day

“Off with their heads!” You’d be forgiven for thinking we mean the Queen’s gardeners from Alice in Wonderland. We’re actually talking about headless …
[Read more...] about Headless commerce and how to implement it for your eCommerce store

Project management has evolved a long way from tracking down assignments at different desks in an office. As technology makes it easier and more effective to …

Inventory management is critical to the cash flow (and happy customers) of your eCommerce business. It’s a careful balancing act: You need to make sure you …
[Read more...] about A complete guide to eCommerce inventory management

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The main role of a webinar landing page is to turn visitors into registrants. If that isn’t happening, and you’re seeing plenty of traffic from all your webinar …
[Read more...] about Webinar landing page optimization: How to turn views into registrations

We operate in a consumer-led environment, meaning customers have their pick of brands, products, and anything their hearts desire. So, it’s your job as a …
[Read more...] about ICP vs. buyer persona vs. user persona: The secret to personalized marketing

Once upon a time, $100,000 a month in sales was just a pipedream. But against all odds, you did it. And now, you’re looking at the next mountain peak: $1 …
[Read more...] about eCommerce growth strategies: How to get from $100k to $1m/month
Want to collaborate? Find me at Rachel[at]rachelandreago.com.