I’ve run guest posting (and cross-posting) programs for SaaS, eCommerce, and B2B companies across multiple industries. Although I started out as a nuisance, …
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Latest Posts
Google Analytics alternatives: 11 Different ways to track your metrics
On July 2023, Google will be sunsetting Universal Analytics (UA), the previous generation of Google Analytics, in favor of Google Analytics 4 (GA4). UA will no …
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How to build content feedback loops across teams
No one creates content for an empty room. You create content to delight customers, help your sales team, and support your customer success department. You use …
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Crucial elements of an unforgettable buyer experience
Your buyer experience can make or break your eCommerce business. Loyal customers are the lifeline of every strong brand, and a good buyer experience creates …
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How I scaled a blog and guest post exchange program for a B2B eCommerce company
In this article, I detail one of my earliest forays into eCommerce: managing a blog. From December 2016 to August 2017, I grew Skubana's blog efforts from an …
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A guide to B2B content marketing strategies
Google processes over 40,000 searches per second, 3.5 billion searches daily, and 1.2 trillion searches yearly. That’s a lot of people looking for content, be …
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8 Questions to ask yourself to figure out your product positioning
You’ve built a great product, so the cash should come raining in, right? Not if you haven't asked the right product positioning questions. Just because you …
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How to master remote performance management
The typical nine-to-five office job is no longer the norm. In 2020, more than half (58.6%) of the total U.S. workforce worked remotely, with 41% working …
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8 Shifts when marketing to B2B enterprise eCommerce
Last year, I switched from working with one of the fastest-growing 4PLs serving merchants of all sizes, to working with a boutique, white-glove fulfillment …
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