Every so often (and more often than not, these days), I come across amazing articles that must be shared. Simply Tweeting them isn’t enough.
So I’m collecting some of my favorite posts about management, leadership, marketing and more (the ones I couldn’t help but read all the way through) right here to share with you.
“New research reveals surprising truths about why some work groups thrive and others falter.”
“We really have this incredibly simplistic view of why people work and what the labor market looks like.”
Don’t assume they use the same tools, prefer the same work environment, or have the same communication techniques or priorities.
There are a few arguments here I may not agree with, but it provides a great (and transparent) method for managing a content team.
“The Wolf moves fast because he or she is able to avoid the encumbering necessities of a group of people building at scale.”
Leading a web startup? Be picky.
“There are three distinct mindsets that allow new employees and leaders to become constant learners: the Gamer Mindset, the Beginner Mindset, and the Growth Mindset.”
Your happiness at work may depend on the answer.
Which should you choose for your company?
“When you’re operating on the maker’s schedule, meetings are a disaster.”
“The more challenging the problems the less linear the work will be.”
“Instead of thinking about your day as one long to-do list or trying on different time-management exercises for size, take a closer look at the science of how your brain functions throughout the day and try to match the right tasks to the right mindset to help maximize productivity.”
This pyramid is a visual representation of how to build a startup from the ground up. From the foundation to the top we see; customers, problem, solution, tech, and growth. We learn that changing something at the base also changes the top of the pyramid, since you’ve altered the foundation.
It took Jeff Deutsch an impressive six months to write this 6,000+ word article, and it’s no surprise why. It’s excellent, chocked full of stories, lessons and great things to know from amazing marketers. Definitely worth reading and revisiting multiple times. Also, it’s funny.
“From finding the right team and coming up with ideas that’ll resonate with your audience to successfully promoting your content and scaling your content efforts up over time, we aimed to create a holistic look at the field of content marketing.”
“The Beginner’s Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.”
Learn about loss aversion, the framing effect and more, plus how to use them to your advantage.
An interview with Lucas Chevillard of Airbnb.
Learn about why SEO is so vital if you’re selling online, and how to improve your results.
The second rule is you don’t think about pricing (heavily tied to psychology), and the third rule is experiments are the only way to make sense of it all.
A comprehensive guide to becoming a great consultant.
The title says it all, but you’ll find plenty of links throughout the blog post leading to other useful articles on this website. I love the depth of his analysis, research, and testing with all of the strategies.
Some everything-interesting bonuses, because there are just so many great articles out there.
“What the future of low-wage work really looks like.”