B2B eCommerce Content Marketing and Strategy
When I was in college, one of my favorite professors listed all the assignments for the entire semester in our syllabus, a big change from high school where we …
[Read more...] about Q1 Marketing Checklist: Strategic Moves to Set Your Brand Up for Success
Content is valuable for every company - the right content strategy creates compounding returns, boosts business ROI, and generates high-quality leads. However, …
[Read more...] about How To Hire a Content Marketing Manager
Growing teams have both increasing budgets and expenses. As your responsibilities and headcount increases, you need to utilize the right tools to organize and …
[Read more...] about 17 Tools to Streamline Your Business Finances and People Ops
Whether you’re an independent contractor or in-house marketing manager, you’re limited to the number of hours in your work day. If you want to promote your …
[Read more...] about Content Outsourcing: Role Progression and How To Maintain Quality
Delivering the perfect customer experience has become paramount to the success of any business. Whether you operate in the SaaS space, are building a DTC brand, …
[Read more...] about What to Look for in Your Brand’s Chief Customer Officer
Bigger isn’t always better. Unlike their traditional counterparts, lean teams are built on efficiency and agility. Lean teams have the power to deliver …
[Read more...] about How to Structure a Lean Team and Build the Perfect MarTech stack
Marketing goals give your team focus and direction. The goals you set should guide every action you take. Pair these with the right marketing KPIs (key …
[Read more...] about How to Set Goals and Which Marketing KPIs to Measure
Most customer relationship management (CRM) software and analytics tools only tell you how customers find your products or what they click on before deciding to …
[Read more...] about The what, why, and how of multi-touch attribution models
In recent years, “transparency” has evolved into a buzzword gaining momentum in the business sector. Once a “nice to have” perk, it’s become a necessity for …
[Read more...] about 13 Ways to run a more transparent business
