Growing teams have both increasing budgets and expenses. As your responsibilities and headcount increases, you need to utilize the right tools to organize and …
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Management
Content Outsourcing: Role Progression and How To Maintain Quality
Whether you’re an independent contractor or in-house marketing manager, you’re limited to the number of hours in your work day. If you want to promote your …
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What to Look for in Your Brand’s Chief Customer Officer
Delivering the perfect customer experience has become paramount to the success of any business. Whether you operate in the SaaS space, are building a DTC brand, …
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How to Structure a Lean Team and Build the Perfect MarTech stack
Bigger isn’t always better. Unlike their traditional counterparts, lean teams are built on efficiency and agility. Lean teams have the power to deliver …
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How to Set Goals and Which Marketing KPIs to Measure
Marketing goals give your team focus and direction. The goals you set should guide every action you take. Pair these with the right marketing KPIs (key …
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The what, why, and how of multi-touch attribution models
Most customer relationship management (CRM) software and analytics tools only tell you how customers find your products or what they click on before deciding to …
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13 Ways to run a more transparent business
In recent years, “transparency” has evolved into a buzzword gaining momentum in the business sector. Once a “nice to have” perk, it’s become a necessity for …
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First marketing hire: Guidelines and timelines
The first marketing hire of a company sits at a unique and exciting position: They guide the development of the brand and business, set up processes, and, …
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Finding a fractional CMO: 8 Key roles and responsibilities of a temporary marketing manager
Hiring a purposefully temporary marketing manager might seem strange, but it can come with many benefits — especially if your team isn’t ready for or can’t …