B2B eCommerce Content Marketing and Strategy
B2B eCommerce marketing isn’t all about webinars, social media, or guest blogging (although I'm a huge fan). With 300+ million monthly active users, enviable …
[Read more...] about How and why to make Quora a cornerstone of your B2B eCommerce content strategy
Webinar marketing is a key component of your overall webinar strategy. Planning and organizing a webinar ensures the event runs smoothly, but marketing …
[Read more...] about Webinar marketing: How to promote a virtual event
In 2011, Marc Andreessen published his famous piece, “Why Software Is Eating the World.” Ten years later, Andreessen’s prediction is truer than ever. Companies …
[Read more...] about Keys to freelance writing for SaaS companies
Webinar partnerships should be a cornerstone of your webinar strategy. In addition to adding their credibility to the event, each partner brings their own …
"Other people were doing it, so we thought we should, too." "It looked cool." "I don't know." Those are some answers you don't want to hear from your …
[Read more...] about How superstar marketers use data to drive decisions (and the results)
Gina Tirelli Ellison is a partner marketing manager who works with eCommerce brands. She's done everything from hosting webinars to running blogs and building …
[Read more...] about Gina Tirelli Ellison on partner marketing in eCommerce
Victoria Sullivan is the Marketing and Partnerships Manager of Payability, a funding platform for eCommerce businesses that provides growth capital based on …
[Read more...] about Victoria Sullivan on sponsoring YouTube videos for lead generation
Darius Kunca is the co-founder of AdKings and host of the "Built to Scale" (BTS) eCommerce podcast, which relaunched this year on January 25. AdKings is a …
[Read more...] about Darius Kunca on why AdKings invested in a podcast relaunch
Andrew Maffettone is the Founder and CEO of BlueTuskr, a full-service marketing agency for eCommerce sellers. BlueTuskr helps brands expand their reach through …
[Read more...] about Andrew Maffettone on perfecting your top 3 content channels
