The average email open rate is 18%, and the average click-through rate is just 2.6%. That means if you send out an exciting new product release or sale to 1,000 …
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Lessons from organizing the 2nd annual Discoverr Conference
Note: I was brought on in a freelance capacity to organize the Discoverr Conference. The thoughts and opinions below are my own, and don't reflect the Deliverr …
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Webinar execution: 11 ways to ensure a smooth event
Running a successful webinar is just as much about your execution during the event as it is about the actions you take leading up to it. You can invest in your …
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Webinar organization: How to nail scheduling and keep everyone on the same page
Good organization goes hand-in-hand with productivity and success, especially when it comes to webinars and other initiatives with multiple moving parts. If you …
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Defining your webinar audience: Learning your ICP and where to reach them
Everything your business does should center around your audience needs, not your business needs. But how do you define your ideal audience? And where can you …
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How to find a winning webinar topic for your target audience
Webinars can be a powerful tool in your marketing arsenal, and the right webinar strategy can impact everything, from your brand to your bottom line. There’s a …
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Webinar strategy 101: Everything you need to run a successful webinar
If you aren't investing in webinar strategy as part of your overall marketing efforts, you're missing an enormous opportunity. According to 73% of marketers and …
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How to create a masterful end-to-end customer onboarding experience
We all know the importance of customer acquisition. It generates revenue to fuel your growth and keeps your business alive. But not every company understands …
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How to organize qualitative data for quantitative analysis
Marketing decisions need to come from a mix of data, experience, observation, and a slew of other factors. I wrote about the importance of making data-driven …
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