Content is valuable for every company - the right content strategy creates compounding returns, boosts business ROI, and generates high-quality leads. However, …
[Read more...] about How to hire a content marketing manager
Content
How to create a winning B2B inbound marketing strategy
Gone are the days when you needed double-page spreads in industry magazines and in-person trade shows to sell your products; B2B marketing reigns over digital …
[Read more...] about How to create a winning B2B inbound marketing strategy
Startup content marketing: Crafting an effective content strategy
The early days of a startup are wild, frantic, and filled with non-stop things to do. That usually means you end up with a lot of content scattered around with …
[Read more...] about Startup content marketing: Crafting an effective content strategy
Google Analytics tracking: How to measure content results in Google Analytics
With consumers worldwide spending nearly seven hours each day online, and eCommerce projected to reach almost $7.4 trillion by 2025, smart merchants need to …
[Read more...] about Google Analytics tracking: How to measure content results in Google Analytics
Don’t annoy the editors! How to craft a guest post pitch
I’ve run guest posting (and cross-posting) programs for SaaS, eCommerce, and B2B companies across multiple industries. Although I started out as a nuisance, …
[Read more...] about Don’t annoy the editors! How to craft a guest post pitch
Google Analytics alternatives: 11 Different ways to track your metrics
On July 2023, Google will be sunsetting Universal Analytics (UA), the previous generation of Google Analytics, in favor of Google Analytics 4 (GA4). UA will no …
[Read more...] about Google Analytics alternatives: 11 Different ways to track your metrics
How I scaled a blog and guest post exchange program for a B2B eCommerce company
In this article, I detail one of my earliest forays into eCommerce: managing a blog. From December 2016 to August 2017, I grew Skubana's blog efforts from an …
[Read more...] about How I scaled a blog and guest post exchange program for a B2B eCommerce company
A guide to B2B content marketing strategies
Google processes over 40,000 searches per second, 3.5 billion searches daily, and 1.2 trillion searches yearly. That’s a lot of people looking for content, be …
[Read more...] about A guide to B2B content marketing strategies
8 Shifts when marketing to B2B enterprise eCommerce
Last year, I switched from working with one of the fastest-growing 4PLs serving merchants of all sizes, to working with a boutique, white-glove fulfillment …
[Read more...] about 8 Shifts when marketing to B2B enterprise eCommerce