Marketing teams invest significant time and budget into content creation. But those efforts go to waste if your target audience misses or ignores …
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How To Write a Case Study That Converts
Anyone can say they’re the best at what they do, but not everyone has the evidence to back up their claims. That’s why case studies are so powerful—they show …
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How To Set Your Freelance Rates
You are not the first person to wonder about how to set your freelance rates, and I am not the first to write about it (scroll to the resources section at the …
WordPress.org Vs. WordPress.com: Choosing the Right Platform for Your Content
With 810 million websites (around 43% of all sites in existence) using it as of 2023, WordPress is a giant among website creation platforms. That comes as no …
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10 Ways to Promote a Paid Newsletter Subscription or Email Course
If social media is rented land, then email marketing is owned — you have full control. Unlike social media's ever-changing rules and algorithms, email gives …
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How to Improve Email Deliverability: Getting Emails to Inboxes
Before thinking about email open rates and clicks, you need to make sure your messages actually land in people's inboxes. All that time, energy, and effort …
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How to Create AI-Generated Content That You Can Be Proud Of
All successful marketers know the secret to getting ahead is to work smarter, not harder. They embrace technology and tools — artificial intelligence (AI) …
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Product-Led Growth: What It Is and Why Every Brand Needs It
Most companies and brands have their own platforms. This could be the case of a SaaS where your platform is your product, or an eCommerce brand with a DTC …
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How to Conduct Consumer Research
How well do you know your customers? Do you know what motivates them? What keeps them up at night? What does their dream role look like? What would make their …