Managing a thriving eCommerce business can be hectic; it’s no easy task juggling functions such as marketing and sales while ensuring your business’s data …
[Read more...] about 28 AI tools to help run your eCommerce business
B2B eCommerce Content Marketing and Strategy
Managing a thriving eCommerce business can be hectic; it’s no easy task juggling functions such as marketing and sales while ensuring your business’s data …
[Read more...] about 28 AI tools to help run your eCommerce business
It’s almost impossible to sell a product that no one understands, or, worse, no one knows about. Product marketing provides the facts and the flash to fix …
[Read more...] about Product marketing 101: Powerful messaging that sells
Growing teams have both increasing budgets and expenses. As your responsibilities and headcount increases, you need to utilize the right tools to organize and …
[Read more...] about 15 Tools to streamline your business finances and people ops
Everyone hates typos, especially once they’ve been printed, paid for, and distributed. Whether it’s a typo on product packaging, a printed communications piece …
[Read more...] about Proofreading tips: 8 Techniques to avoid typos
The success of SaaS products relies on your product and your audience. A powerful product is critical for business growth, but only if you understand how to …
[Read more...] about How to uncover and define your user persona
Buyer personas paint a picture of your different buyer groups, and are a crucial component of any organization. While they may seem gimmicky, a lot of research …
[Read more...] about How to create a buyer persona that you actually use
Two of the most common issues I see in B2B companies are a lack of customers or attracting the wrong ones. The “wrong” customers are your “poor-fit leads” — …
[Read more...] about How to craft your ideal customer profile (ICP)
The average landing page has a 2.35% conversion rate. This means on average, only around two out of 100 people who land on your page will do what you want them …
[Read more...] about 7 Conversion marketing tactics to enhance your eCommerce experience
Tools exist for a reason. You wouldn’t try to hammer a nail with your fist, or drill that nail into the wall. Neither of those will work—one of those will …
[Read more...] about 20 eCommerce marketing platforms to enhance your conversions
Want to collaborate? Find me at Rachel[at]rachelandreago.com.