If social media is rented land, then email marketing is owned — you have full control. Unlike social media's ever-changing rules and algorithms, email gives …
[Read more...] about 10 Ways to Promote a Paid Newsletter Subscription or Email Course
B2B eCommerce Content Marketing and Strategy
Rachel Go is a first marketer that scales with your brand. She has built marketing teams and content engines for Deliverr (acq. @ $2.1B), MyFBAPrep (Inc 5000 #44 and Deloitte 500 #20), Skubana, Hubstaff, and more.
Learn How It WorksI'm a marketing manager with a background in building scalable content engines for B2B eCommerce companies.
I'm a first marketer that scales with your company. I'll build your marketing function from the ground up, learning about your product and customers to determine channel strategy, while testing along the way to optimize our time and efforts.
We start out with just as much time as your startup wants to devote to marketing (I'm a contractor with flexible hours). I often start in-the-weeds of execution. As your company grows, I can shift to hiring, managing, and building repeatable processes
Let’s work together to improve your email marketing, web content/SEO, guest posting strategy, and write copy that stands out to your target audience.
I’m a full-time remote worker, and have been since graduating college. I’ve had the opportunity to work from Australia, Japan, across the USA, New Zealand, Korea, Indonesia, Hong Kong, Canada, and more.
Remote work has taught me to work quickly and efficiently to make up for the jumps in timezone, and communicate extensively to ensure nothing falls through the cracks. In this course, you can learn about remote work in 9 emails.
How well do you know your customers? Do you know what motivates them? What keeps them up at night? What does their dream role look like? What would make their lives easier? Knowing what makes your customers tick is imperative for any business looking to leave its mark on the world. When you conduct consumer...
Read more →
Hiring a purposefully temporary marketing manager might seem strange, but it can come with many benefits — especially if your team isn’t ready for or can’t afford a full-time dedicated chief marketing officer. Startups in particular are often in a constant state of flux; from the pre-seed stage until you make a successful exit, there...
Read more →
Imagine you have a huge refrigerator with double doors, an ice maker, and all the space you’d ever need. You love it — until it fills up, and things in the back start to spoil. Keeping a large, full fridge organized is a Herculean task, especially when you have containers of who-knows-what from 2015 buried...
Read more →
Content creation can feel like a never-ending treadmill. As soon as one piece is published, your content marketing team has already set to work on the next 10 ideas. I get it — content is the cornerstone of any marketing strategy. But the content production treadmill creates a slippery descent into mass-producing content that no one sees...
Read more →
A brand partnership strategy is a brilliant marketing move that puts the resources and reputation of two or more brands to work to benefit each partner. These partnerships help to expand your reach, boost credibility and influence, and create more robust content. In 2016, GoPro entered a brand partnership with Red Bull that helped them...
Read more →
How well do you know your customers? Do you have a close relationship, or is it limited to the basics like age, gender, purchasing frequency, etc.? Building a strong base of repeat customers is an incredible achievement, but understanding what drives their actions or makes them put the brakes on is the secret to growing...
Read more →
Audience intelligence should guide the strategy around everything you do as a business. It reveals not only the best audience for your goals, but also what they are trying to achieve. Imagine you had to speak to an audience about climate change. Over the next week, you build your presentation. You gather data from multiple...
Read more →
Anyone who creates content knows that it's worth investing in. Proving "this blog post led directly to X signups based on last-touch attribution" helps to get the rest of the team on board, too.
Read more →
Content is valuable for every company – the right content strategy creates compounding returns, boosts business ROI, and generates high-quality leads. However, without a content marketing manager to oversee strategy and execution, you could end up wasting time, money, and effort. In this article, I’ll cover: What a content manager does The benefits of having...
Read more →
Gone are the days when you needed double-page spreads in industry magazines and in-person trade shows to sell your products; B2B marketing reigns over digital commerce. Within this atmosphere, many B2B brands have turned to inbound marketing to achieve success. From engaging email marketing campaigns to helpful blog posts, there are many ways you can...
Read more →
I'll go over content marketing management and strategy for startups, how it can fuel your growth, and why you need a content manager to execute it all.
Read more →
The tools I've used to generate content ideas, do keyword research, analyze competitors, optimize for SEO, write compelling titles and outlines, find relevant images, amplify content, and measure success.
Read more →
Want to build a sustainable business? As you grow, your focus should shift to customer retention and CLV. These retention strategies will help you reduce churn, build better funnels, and create an outstanding customer experience.
Read more →
Webinars are one of the best ways to generate high-quality B2B leads. This guide takes you through strategy, templates, and tools to help you conquer the webinar and generate conversions.
Read more →
Your onboarding experience directly affects the value a user finds in your product or service. Take a look at some amazing customer onboarding examples and what makes them so effective.
Read more →
Marketing decisions should always be data-informed, but what happens when getting that data is like pulling teeth? Here's how to turn the information you do have into measurable results.
Read more →
I wanted to learn how marketing leaders decide what initiatives to push, so I spoke to some awesome marketing folks to hear their thought process and results.
Read more →
Guest posting can build relationships, provide value to your brand partners, and increase your reach. Here are my lessons from running guest posting programs while maintaining consistent internal blogs.
Read more →
If social media is rented land, then email marketing is owned — you have full control. Unlike social media's ever-changing rules and algorithms, email gives …
[Read more...] about 10 Ways to Promote a Paid Newsletter Subscription or Email Course
Before thinking about email open rates and clicks, you need to make sure your messages actually land in people's inboxes. All that time, energy, and effort …
[Read more...] about How to Improve Email Deliverability: Getting Emails to Inboxes
All successful marketers know the secret to getting ahead is to work smarter, not harder. They embrace technology and tools — artificial intelligence (AI) …
[Read more...] about How to Create AI-Generated Content That You Can Be Proud Of
Guest /
Do you love testing acquisition channels, and hate wasting time in an office? Fortunately for you, marketing has some of the best remote work roles in the …
Most companies and brands have their own platforms. This could be the case of a SaaS where your platform is your product, or an eCommerce brand with a DTC …
[Read more...] about Product-Led Growth: What It Is and Why Every Brand Needs It
Understanding what drives your consumers may seem like yet another task to check off your to-do list, but it’s a key component to your business’s success. …
[Read more...] about How to Use Structured Interviews to Unveil Customer Insights
Delivering the perfect customer experience has become paramount to the success of any business. Whether you operate in the SaaS space, are building a DTC brand, …
[Read more...] about What to Look for in Your Brand’s Chief Customer Officer
Since the upheaval of 2020, the global economy has drastically changed, eCommerce included. Even so, eCommerce has always operated at breakneck speed, which …
[Read more...] about 36 Amazing eCommerce learning resources to cover the industry
Bigger isn’t always better. Unlike their traditional counterparts, lean teams are built on efficiency and agility. Lean teams have the power to deliver …
[Read more...] about How to Structure a Lean Team and Build the Perfect MarTech stack
Want to collaborate? Find me at Rachel[at]rachelandreago.com.