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Rachel Andrea Go

Fractional CMO for B2B eCommerce Companies

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Latest Posts

Customer acquisition tactics

Rachel Andrea Go / February 20, 2023

Customer acquisition tactics for small businesses

Every business owner remembers their first real customer. The excitement of seeing your hard work pay off. It’s like finding gold in the ocean. Small …

[Read more...] about Customer acquisition tactics for small businesses

Enterprise customer acquisition

Rachel Andrea Go / February 13, 2023

Enterprise customer acquisition tactics

Marketing to enterprise customers is a different game than when trying to land small to medium sized businesses. Backed by budget and manpower, enterprise level …

[Read more...] about Enterprise customer acquisition tactics

instagram on samsung laptop

Rachel Andrea Go / February 6, 2023

18 Business benefits of social media

People commonly associate social media with sharing memes and keeping in touch with friends. However, it’s as valuable to businesses as traditional forms of …

[Read more...] about 18 Business benefits of social media

plant desk and laptop

Rachel Andrea Go / January 30, 2023

Essential Collaboration and Productivity Software for Virtual Teams

Virtual workplaces are awesome spaces for employees near and far but, like a traditional office, they need resources to reach their full potential. If virtual …

[Read more...] about Essential Collaboration and Productivity Software for Virtual Teams

conversion rate optimization

Rachel Andrea Go / January 9, 2023

Conversion rate optimization tactics: How to convert visitors to customers

Customers go on a journey every time they buy something. Whether they’re a first-time buyer or a loyal customer, it’s your job to guide them along that journey …

[Read more...] about Conversion rate optimization tactics: How to convert visitors to customers

build brand engagement

Rachel Andrea Go / January 2, 2023

11 Creative ways to build brand engagement

Brand engagement is the secret behind the success of many leading eCommerce and DTC brands. Everything from the emails you send to the campaigns you run can all …

[Read more...] about 11 Creative ways to build brand engagement

partnership marketing best practices

Rachel Andrea Go / December 26, 2022

Partnership marketing best practices

If you’re wondering how to get the most out of your marketing strategy, remember this: Marketing doesn’t have to be a single-player game. Nor does it have to …

[Read more...] about Partnership marketing best practices

Account based marketing

Rachel Andrea Go / December 12, 2022

Account-based marketing basics: 5 Steps to build your ABM strategy

Traditional marketing tells you that a wider funnel gets more customers. The more people you target, the higher the chance that more consumers enter your …

[Read more...] about Account-based marketing basics: 5 Steps to build your ABM strategy

Article research online stats

Rachel Andrea Go / December 5, 2022

Article research tips: Where to find statistics online

Any writer knows the struggle of trawling the internet in search of the perfect statistic. Opening link after link in search of the coveted original source. …

[Read more...] about Article research tips: Where to find statistics online

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Recent Posts

  • How my fractional CMO model was born from an early project brief
  • I’m a Certified Marketing Engineer (Plus the Project That Earned My Diploma)
  • How I ran Deliverr’s Discoverr Conference 55% under budget
  • Building Deliverr’s Walmart Marketplace email course from audience signals
  • Creating 13 pages of B2B fulfillment web copy for Shipwire
  • Service as a service: 6 Early lessons from building with AI
  • Email Signature Marketing: Ideas and Email Signature Generators
  • 26 Awesome Website Optimization Tools to Improve Your Site Performance
  • AI Meeting Notetaker Options to Streamline Project Management
  • Q1 Marketing Checklist: Strategic Moves to Set Your Brand Up for Success

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