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Rachel Andrea Go

Fractional CMO for B2B eCommerce Companies

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Latest Posts

Community building strategies

Rachel Andrea Go / May 1, 2023

12 Winning community-building strategies for eCommerce brands

The eCommerce industry has undergone an enormous transformation in recent years. One of the most notable changes is the increased emphasis on community. In …

[Read more...] about 12 Winning community-building strategies for eCommerce brands

Website marketing manager

Rachel Andrea Go / April 24, 2023

6 Benefits and responsibilities of a dedicated website marketing manager

Your website is your brand. All of your potential shareholders see it, from your customers, to investors, and even your job candidates. Your website should be …

[Read more...] about 6 Benefits and responsibilities of a dedicated website marketing manager

First marketing hire

Rachel Andrea Go / April 17, 2023

First marketing hire: Guidelines and timelines

The first marketing hire of a company sits at a unique and exciting position: They guide the development of the brand and business, set up processes, and, …

[Read more...] about First marketing hire: Guidelines and timelines

Online team building games

Rachel Andrea Go / April 10, 2023

12 Awesome remote team-building games to play online

With hybrid and remote work gaining popularity among companies, engaging virtual teams has never been more important. Thankfully, keeping remote workers …

[Read more...] about 12 Awesome remote team-building games to play online

Growth marketing

Rachel Andrea Go / April 3, 2023

Growth marketing: How to scale with full-funnel optimization

Businesses need more than siloed marketing functions to drive growth in today's highly competitive market. They require a comprehensive marketing strategy that …

[Read more...] about Growth marketing: How to scale with full-funnel optimization

Rachel Andrea Go / March 27, 2023

Sustainable marketing: A guide to greener business practices

Marketing is essential for any business, but in recent years, sustainability has also become a crucial aspect of a brand’s positioning. This has given birth …

[Read more...] about Sustainable marketing: A guide to greener business practices

Code optimization tools

Guest / March 20, 2023

14 Helpful tools and websites to optimize how you write code

This is a guest post from John Pick. John is a veteran web developer and technology consultant. He specializes in bringing his client’s businesses “online.” By …

[Read more...] about 14 Helpful tools and websites to optimize how you write code

Remote user engagement

Rachel Andrea Go / March 6, 2023

Remote user engagement: 10 Ways to connect with your users online

Sustainable growth starts with user engagement. Customers don’t just buy the first tool or app that they see. They do their research. Before taking the plunge, …

[Read more...] about Remote user engagement: 10 Ways to connect with your users online

Product marketing tools

Rachel Andrea Go / February 27, 2023

36 Product marketing tools that every curious marketer should test

Product marketers are the driving force behind new product (and feature) launches and their ongoing success. As the market evolves, they need to stay up to date …

[Read more...] about 36 Product marketing tools that every curious marketer should test

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Recent Posts

  • How my fractional CMO model was born from an early project brief
  • I’m a Certified Marketing Engineer (Plus the Project That Earned My Diploma)
  • How I ran Deliverr’s Discoverr Conference 55% under budget
  • Building Deliverr’s Walmart Marketplace email course from audience signals
  • Creating 13 pages of B2B fulfillment web copy for Shipwire
  • Service as a service: 6 Early lessons from building with AI
  • Email Signature Marketing: Ideas and Email Signature Generators
  • 26 Awesome Website Optimization Tools to Improve Your Site Performance
  • AI Meeting Notetaker Options to Streamline Project Management
  • Q1 Marketing Checklist: Strategic Moves to Set Your Brand Up for Success

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