• Skip to main content
  • Skip to footer

Rachel Andrea Go

Fractional CMO for B2B eCommerce Companies

  • Services
    • Fractional CMO
    • Customer-Led Content
    • Case Studies
  • Work
    • Experience
    • Portfolio
    • Testimonials
  • Resources
    • Remote Work Email Course
    • Templates and Downloadables
  • Blog
    • Guest Post Guidelines
  • Contact

Latest Posts

Marketing KPIs

Rachel Andrea Go / July 31, 2023

How to Set Goals and Which Marketing KPIs to Measure

Marketing goals give your team focus and direction. The goals you set should guide every action you take. Pair these with the right marketing KPIs (key …

[Read more...] about How to Set Goals and Which Marketing KPIs to Measure

Referral program

Rachel Andrea Go / July 17, 2023

How to Launch a Referral Program: Maximizing the Potential of Word-of-Mouth Marketing

Referral programs have become invaluable investments for businesses in various industries. Unlike your typical advertisements and marketing campaigns, they …

[Read more...] about How to Launch a Referral Program: Maximizing the Potential of Word-of-Mouth Marketing

Programmatic SEO

Rachel Andrea Go / July 3, 2023

Programmatic SEO: Building High-Traffic Pages at Scale

In the ever-evolving landscape of search engine optimization (SEO), staying ahead of the curve is crucial for you to drive traffic to your …

[Read more...] about Programmatic SEO: Building High-Traffic Pages at Scale

Migrate to WordPress

Rachel Andrea Go / June 26, 2023

14 Steps for Migrating a Website to WordPress

Growth is good, but it can also mean outgrowing your toolkit. In terms of websites, growth can mean your current provider has limited features that no longer …

[Read more...] about 14 Steps for Migrating a Website to WordPress

Practice online interview

Rachel Andrea Go / June 19, 2023

An SEO Primer for Content Marketers

Search engine optimization — three words you’ve probably heard a lot when running your business. But what is it? How does it work? And, most importantly, how do …

[Read more...] about An SEO Primer for Content Marketers

eCommerce marketing strategy

Rachel Andrea Go / June 12, 2023

12 Building Blocks of a Strong eCommerce Marketing Strategy

Whether you're new to selling online or looking for fresh ways to market your products, a solid eCommerce marketing strategy is imperative to beat your …

[Read more...] about 12 Building Blocks of a Strong eCommerce Marketing Strategy

Product researcher

Rachel Andrea Go / June 5, 2023

9 Compelling Reasons to Hire a Product Researcher

It’s essential to validate your product idea before investing resources into it; you need to feel confident its profitability will outweigh expenses. This is …

[Read more...] about 9 Compelling Reasons to Hire a Product Researcher

User acquisition strategies for your beta launch

Rachel Andrea Go / May 29, 2023

8 Beta user acquisition strategies for a strong launch

Whether it’s your first or 100th product, the excitement of launching never gets old. The pre-launch phase is an exciting time for any SaaS company. After …

[Read more...] about 8 Beta user acquisition strategies for a strong launch

Multi-touch attribution models

Rachel Andrea Go / May 15, 2023

The what, why, and how of multi-touch attribution models

Most customer relationship management (CRM) software and analytics tools only tell you how customers find your products or what they click on before deciding to …

[Read more...] about The what, why, and how of multi-touch attribution models

« Previous Page
Next Page »

Footer

Subscribe

Recent Posts

  • MyFBAPrep × RGO: A Five-Year Case Study
  • How my fractional CMO model was born from an early project brief
  • I’m a Certified Marketing Engineer (Plus the Project That Earned My Diploma)
  • How I ran Deliverr’s Discoverr Conference 55% under budget
  • Building Deliverr’s Walmart Marketplace email course from audience signals
  • Creating 13 pages of B2B fulfillment web copy for Shipwire
  • Service as a service: 6 Early lessons from building with AI
  • Email Signature Marketing: Ideas and Email Signature Generators
  • 26 Awesome Website Optimization Tools to Improve Your Site Performance
  • AI Meeting Notetaker Options to Streamline Project Management

Categories

  • Case Study
  • Content
  • eCommerce
  • General
  • Management
  • Product Marketing
  • Remote Work

Get in Touch

Want to collaborate? Find me at Rachel[at]rachelandreago.com.

© 2026 · Rachel Andrea Go · Developed by John Pick