Most companies and brands have their own platforms. This could be the case of a SaaS where your platform is your product, or an eCommerce brand with a DTC …
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How to Use Structured Interviews to Unveil Customer Insights
Understanding what drives your consumers may seem like yet another task to check off your to-do list, but it’s a key component to your business’s success. …
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What to Look for in Your Brand’s Chief Customer Officer
Delivering the perfect customer experience has become paramount to the success of any business. Whether you operate in the SaaS space, are building a DTC brand, …
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How to Structure a Lean Team and Build the Perfect MarTech stack
Bigger isn’t always better. Unlike their traditional counterparts, lean teams are built on efficiency and agility. Lean teams have the power to deliver …
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7 Omnichannel marketing lessons from the Barbie movie
On July 21, 2023, Barbie premiered in theaters and generated $70.5 million that same day. The movie went on to bring in more than $155 million in ticket sales …
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Creative omnichannel marketing examples from the Barbie Movie playbook
Are you all seeing pink, or is it just me? Just kidding. I know it's not just me—it's Barbie! Barbie turned the world (and consumer subconscious) pink. And …
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How to Set Goals and Which Marketing KPIs to Measure
Marketing goals give your team focus and direction. The goals you set should guide every action you take. Pair these with the right marketing KPIs (key …
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How to Launch a Referral Program: Maximizing the Potential of Word-of-Mouth Marketing
Referral programs have become invaluable investments for businesses in various industries. Unlike your typical advertisements and marketing campaigns, they …
Programmatic SEO: Building High-Traffic Pages at Scale
In the ever-evolving landscape of search engine optimization (SEO), staying ahead of the curve is crucial for you to drive traffic to your …
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