Think about some of the biggest brands across different industries. In the shoe industry, Nike, Adidas, and Skechers compete for the top spot; in fast food, …
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Content Outsourcing: Role Progression and How To Maintain Quality
Whether you’re an independent contractor or in-house marketing manager, you’re limited to the number of hours in your work day. If you want to promote your …
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Content Distribution: 13 Channels to Reach Your Best Audiences
Marketing teams invest significant time and budget into content creation. But those efforts go to waste if your target audience misses or ignores …
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How To Write a Case Study That Converts
Anyone can say they’re the best at what they do, but not everyone has the evidence to back up their claims. That’s why case studies are so powerful—they show …
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How To Set Your Freelance Rates
You are not the first person to wonder about how to set your freelance rates, and I am not the first to write about it (scroll to the resources section at the …
WordPress.org Vs. WordPress.com: Choosing the Right Platform for Your Content
With 810 million websites (around 43% of all sites in existence) using it as of 2023, WordPress is a giant among website creation platforms. That comes as no …
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10 Ways to Promote a Paid Newsletter Subscription or Email Course
If social media is rented land, then email marketing is owned — you have full control. Unlike social media's ever-changing rules and algorithms, email gives …
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How to Improve Email Deliverability: Getting Emails to Inboxes
Before thinking about email open rates and clicks, you need to make sure your messages actually land in people's inboxes. All that time, energy, and effort …
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How to Create AI-Generated Content That You Can Be Proud Of
All successful marketers know the secret to getting ahead is to work smarter, not harder. They embrace technology and tools — artificial intelligence (AI) …
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