I've seen the power of PR work firsthand with startups, enterprise businesses, and everything in between. In this article, I'll share some of my favorite …
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Latest Posts
How I Set up Marketing for an eCommerce Shipping and Fulfillment Company as Their Fractional CMO
iDrive Logistics provides eCommerce shipping and fulfillment solutions, including access to the best shipping rates through their software (available to both …
Meta Ads Setup Best Practices
We've been through it with Reddit and LinkedIn ads, so today it's time to take you through how I set up Meta ads for MyFBAPrep. I was the least excited about …
Testing LinkedIn Ads and Audiences for a B2B eCommerce Logistics Company
"If you're in B2B, your audience is on LinkedIn." This is the premise that launched my paid digital experiments for MyFBAPrep. Although I was willing to test …
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Running Growth Experiments at MyFBAPrep: The Noodle Approach
Pasta, meet wall. If it sticks, it's cooked. This is how we found some of our biggest growth channels in 2024. Although not completely random, I've …
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Testing Reddit Ads for a B2B eCommerce Logistics Company
Testing paid ads on Reddit was one of my 2024 experiments for MyFBAPrep. I had started building up our account by commenting and contributing to relevant …
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49 Webinar Software Options: The Tools You Need to Execute Webinars and Drive Leads
The technology behind your event can make or break it. No one wants to stick around for a webinar with poor sound quality or a blank screen. That's why the …
17 Tools to Streamline Your Business Finances and People Ops
Growing teams have both increasing budgets and expenses. As your responsibilities and headcount increases, you need to utilize the right tools to organize and …
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eCommerce Growth Tests: 8 Ways To Find the Cause of Slowing eCommerce Growth
If there’s one thing you can count on in the eCommerce space, it’s that it will always keep you on your toes. eCommerce is constantly in flux. Even the most …
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