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Rachel Andrea Go

Fractional CMO for B2B eCommerce Companies

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Latest Posts

Importance of knowing your audience

Rachel Andrea Go / February 1, 2021

Ashley Levesque on the importance of knowing your audience

Ashley Levesque is the Director of Marketing at Demio, a simple, no-download webinar software with all the marketing tools you need to succeed. Ashley …

[Read more...] about Ashley Levesque on the importance of knowing your audience

Starting your own eCommerce store

Rachel Andrea Go / January 25, 2021

6 Key considerations when starting your own eCommerce business

Starting an eCommerce business is an excellent way to hone your entrepreneurship skills, create your own schedule, and learn about this incredibly fast-paced …

[Read more...] about 6 Key considerations when starting your own eCommerce business

eCommerce marketing channels 2021

Rachel Andrea Go / January 18, 2021

A quick guide to eCommerce marketing in 2021

Instagram Shopping, TikTok, Reddit, and Quora are only some of the many unexplored eCommerce marketing channels ripe for acquiring new customers and retaining …

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How to set up and market an eCommerce affiliate program

Rachel Andrea Go / December 21, 2020

How to set up and market an eCommerce affiliate program

An eCommerce affiliate program is a low-risk, high-reward way to drive qualified leads to your website. When you have a network of reliable affiliates, it …

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SEO checklist

Guest / December 14, 2020

SEO Checklist from an education content marketer

This is a guest post from Sydney Go. Sydney is a content marketing manager at Animalz, and previously was a content marketer at Acadium (formerly GenM). She …

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This is fine

Rachel Andrea Go / November 30, 2020

How to get work done when everything is not okay

It's 2020 and everything is not okay. I haven't left my apartment (except to get groceries or go to the bank) since February, everyone is constantly online …

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How to protect your time online

Rachel Andrea Go / November 23, 2020

How to protect your time when you’re always online

I've never been good at work-life balance. In fact, with my remote lifestyle they often bled into each other, with me taking breaks mid-day to explore a new …

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Specialized writing profiles for different niches

Rachel Andrea Go / November 16, 2020

How to build specialized writing profiles to stand out in different niches

Working as a freelance writer often means specializing in a specific niche or industry. Before the Internet, many writers would commit to a certain industry and …

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digital nomad budgeting

Rachel Andrea Go / November 9, 2020

5 Quick budgeting tips for digital nomads

Balancing work and life is difficult enough, but remote work blurs those boundaries even further - and that goes for both time and money. When you can work …

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Recent Posts

  • MyFBAPrep × RGO: A Five-Year Case Study
  • Two-year retro at iDrive Logistics: Doubling conversion rate with 120% more inbound contacts on flat traffic
  • How my fractional CMO model was born from an early project brief
  • I’m a Certified Marketing Engineer (Plus the Project That Earned My Diploma)
  • How I ran Deliverr’s Discoverr Conference 55% under budget
  • Building Deliverr’s Walmart Marketplace email course from audience signals
  • Creating 13 pages of B2B fulfillment web copy for Shipwire
  • Service as a service: 6 Early lessons from building with AI
  • Email Signature Marketing: Ideas and Email Signature Generators
  • 26 Awesome Website Optimization Tools to Improve Your Site Performance

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