Another day, another customer cancellation – but is that a bad thing? Customers cancel subscriptions all the time. Rather than lose sleep over your churn rate, …
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Website redesign case study: Teardown and new objective analysis
Today I'll be taking you through a website update case study for one of my B2B eCommerce clients; MyFBAPrep. MyFBAPrep started out with a focus on — as the …
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20 Awesome subscription boxes to brighten your day
Subscriptions and subscription boxes are a genius eCommerce strategy. They extend your customer lifetime value (LTV), introduce consumers to new product lines, …
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Headless commerce and how to implement it for your eCommerce store
“Off with their heads!” You’d be forgiven for thinking we mean the Queen’s gardeners from Alice in Wonderland. We’re actually talking about headless …
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How to be an effective remote PM
Project management has evolved a long way from tracking down assignments at different desks in an office. As technology makes it easier and more effective to …
A complete guide to eCommerce inventory management
Inventory management is critical to the cash flow (and happy customers) of your eCommerce business. It’s a careful balancing act: You need to make sure you …
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Protected: How I managed organic acquisition for an eCommerce fulfillment startup
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Webinar landing page optimization: How to turn views into registrations
The main role of a webinar landing page is to turn visitors into registrants. If that isn’t happening, and you’re seeing plenty of traffic from all your webinar …
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ICP vs. buyer persona vs. user persona: The secret to personalized marketing
We operate in a consumer-led environment, meaning customers have their pick of brands, products, and anything their hearts desire. So, it’s your job as a …
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