Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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The Giant (Categorized) List of eCommerce Marketing Tools

Hundreds of eCommerce marketing tools are at your disposal today. Whether you’re looking for an email platform or a social media management solution, there’s a SaaS that specializes in nearly every marketing function (as well as supporting ones).

However, it’s easy to feel overwhelmed and suffer choice paralysis, and an excess of tools can be worse than a lack of them. If you have seven software solutions monitoring your social media accounts, you’re wasting time and money.

We combed through the awesome options on the market and segmented them by category so you can see exactly where these tools will be useful (and avoid redundancies).

This is another list, but it’s the only one you’ll need to run your eCommerce marketing efforts. Check out our top picks and learn what makes each one so valuable.

Table of Contents

Let’s dig into the best eCommerce marketing tools and how you can use them to grow your business.

Website platforms

Your website is where your brand shines the brightest. While marketplaces like Amazon and eBay attract lots of sales, your website deserves some TLC. Your site is critical to the long-term success of your brand, which needs to establish a strong online presence that doesn’t rely on third-party marketplaces. Here are some of the best store builders to consider as you look to create and/or optimize your site.

Shopify

Shopify website example: MindJournal

Shopify is one of the most well-known eCommerce platforms with over 500,000 users in 175 countries. It acts as a one-stop shop where you can pick your own domain, design theme (Shopify has thousands to choose from), logos, and more. It also allows you to customize your store, add your sales channels, manage unlimited products and inventory, fulfill orders, and track sales.

Tip: Add your Instagram feed to your Shopify store with the Instafeed app. You can curate a personalized Instagram grid for your online shop and tag products to create a shoppable feed.

BigCommerce

BigCommerce website: Dazadi

BigCommerce is a popular Shopify alternative that boasts zero transaction fees and many built-in sales features (whereas Shopify relies more heavily on third-party apps). You can customize your site, manage payments and shipments, and list your products on third-party marketplaces, all from within BigCommerce. BigCommerce makes it easy to scale business but may be trickier to use if you don’t have any coding experience.

WordPress

WordPress website: Bloomberg Professional

It’s worth mentioning that WordPress itself is a content management system. It’s best for sites that are planning to focus heavily on content marketing and can be customized through plugins like WooCommerce and WP eCommerce. WordPress boasts multiple plugins for security, shopping carts, SEO, and other marketing and design features, but some will require additional payment.

WooCommerce

WooCommerce example: O V E R Clothing

WooCommerce is a customizable eCommerce platform built on WordPress and one of the most popular plugins on the platform. To take advantage of it, you’ll first need to create a WordPress account, as well as buy a domain name and hosting provider. Once installed, WooCommerce is highly customizable and gives developers an extendable, adaptable, and open-sourced platform to work with. The WooCommerce plugin is also free, but you’ll likely want to purchase paid add-ons to optimize your site.

Shogun

Shogun website: Nomad

Shogun is a website builder that integrates with Shopify, BigCommerce, and other eCommerce platforms. It offers two main products: the Page Builder (a drag-and-drop tool for Shopify) and Shogun Frontend (a headless commerce solution). Shogun specializes in enabling versatile, fast-loading product pages that help curb cart abandonment and bounces from your site.

X-Cart

X-Cart website: Brighter Blooms Nursery

This solution is an open-source PHP eCommerce platform, which means you enjoy full control over everything you do. Design it to your taste, add extra features now or later, and keep all your information secure in one place.

Web.com

Formerly Ecomdash, Web.com is a multi-channel eCommerce management tool an online store designer. Thanks to integrations with popular marketplaces on top of their inventory and order management features, merchants can rest assured their sales and data stays synced.

Shopify Plus

Shopify Plus website: Converse

I’ve already waxed poetic about Shopify as one of the most well-known eCommerce platforms. But, if you’re managing operations for a larger merchant who makes higher volume sales (think around $1 million in gross merchandise value or more), Shopify Plus might be the best platform choice for you.

It’s the next level up from the standard Shopify website, offering a greater breadth of features and resources for big eCommerce players.

Centra

Centra website: Nudie Jeans

Centra is an eCommerce website platform built specifically for retailers. With a focus on fashion and lifestyle brands, it boasts innovative features geared toward eCommerce brands, including both direct-to-consumer and wholesaler capabilities.

Positioning itself as a leading competitor to Shopify Plus, Centra is a headless website platform that aims to support fashion brands serving multiple markets.

Adobe Commerce

Adobe Commerce website: Canon USA

Previously known as Magento, Adobe Commerce is another leading digital commerce platform. It’s an enterprise solution, which means it offers more advanced capabilities across customer management, inventory, and order tracking. This option is well suited to eCommerce, being specially geared toward consumers and B2B buyers.

Compared to other platforms though, Adobe Commerce is a complex, experience-led, data-powered, technology-enabled commerce platform. As a result, it can be harder to use than other options.

Marketplace seller tools

If you’re a merchant selling products across marketplaces like Amazon, Walmart, Wish, and eBay, you can use marketplace seller tools to list, sell, and dispatch products more efficiently.

Jungle Scout

Jungle Scout is an all-in-one Amazon marketplace seller tool that helps Amazon sellers successfully launch new products and earn more reviews to drive traffic and sales. You can also use it to streamline your business with its catalog of store management tools and integrations.

Example: Jungle Scout’s Million Dollar Case Studies

Helium 10

Helium 10 helps Amazon sellers grow their online store with a series of tools to improve product performance, research new product ideas, optimize listings, find trending items, analyze performance, and manage your inventory.

Example: Helium 10’s Project X

Viral Launch

Viral Launch helps Amazon merchants with everything they need to optimize product SEO, automate PPC ads, and create an Amazon strategy. Leverage its data tracking and insights as well to further optimize store performance and evaluate competitors.

Example: Amazon Seller Case Study: 3 Amazon Product Launches

Repricer

Repricer is an Amazon repricing tool that automates price changes for your products on the marketplace. It monitors competitor price changes across your inventory, then automatically changes your product prices accordingly, raising or lowering them as needed to make your items more competitive on Amazon.

Repricer takes into consideration an array of factors such as seller ratings, stock levels, location, and others. By automating this process, it helps keep your Amazon products competitively priced on auto-pilot.

Examples:

Sellerise

Sellerise is a comprehensive suite of tools for Amazon sellers across finances, performance analysis, keywords, and reviews. Whatever data you need to take your Amazon performance to the next level, Sellerise likely has the tools to support your growth.

Some of the Amazon tools offered include:

  • PPC dashboard
  • Keyword tracker
  • Review dashboard
  • ABC analysis

Search engine optimization (SEO)

Ahrefs

Ahrefs finds all the backlinks for a particular URL, whether yours or not. Analyze your competitors’ backlinks and see if their marketing strategies are working. You can also check if there’s anything you can do similarly to give your own site a boost.

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Moz Link Explorer

You can use Moz’s Link Explorer tool to discover what’s driving traffic to your website and what your most valuable pages are. Use those insights to develop a high-quality inbound link profile while staying informed for content strategies.

Examples:

Semrush

Semrush provides deep insight into various SEO opportunities, including top-performing keywords, backlinks, local SEO, and competitor activity. You can also track your position changes over time to diagnose what’s working and what’s not within your strategy. View analytics for your social media, SEO, and PPC efforts, including backlinks and domain authority analysis. Use this tool to view all your marketing numbers in one place, as well as analyze page performance, top keyword suggestions, and how your competitors stack up.

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BrightEdge

BrightEdge allows you to measure the impact of your SEO strategy. The platform employs AI-drive tech not only to show how your content compares to the rest of the internet but also track threats and opportunities for you to rank higher on SERPs.

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Sitebulb

Sitebulb is a website crawler you can use to audit your eCommerce website and identify any potential SEO issues that need fixing. It features two versions: a desktop crawler suitable for small eCommerce websites, and a cloud crawler for large-scale enterprises.

Whichever version of Sitebulb you use, you’ll receive comprehensive website audits with actionable priorities and hints, easy-to-understand data visualizations, and downloadable PDF reports.

Article research and idea generation

Blogging is one of the most affordable and powerful ways to bring consumers to your website. Through it, you can differentiate your brand and demonstrate the need for a product like yours. That said, every business blog requires a solid content strategy. Below are some essential tools for determining the focus of your blog, finding keywords, and maximizing your content ROI.

BuzzSumo

BuzzSumo helps you find viral content based on what people on Facebook, Twitter, Pinterest, and Reddit are buzzing about. Simply enter the topics you want to cover and see the most-shared articles about them. Discover which keywords, questions, and content formats resonate the most with your target audience.

Example: How BuzzFeed Used BuzzSumo to Find, Analyze, and Monitor Trends

Feedly

Feedly gives you one place to curate articles written by your competitors and favorite sources. It has an AI research assistant called Leo that filters out noise, dedupes repetitive news, and summarizes content for you. Stay up to date on the latest trends without having to dig through multiple sites by hand.

Example: How to Use Feedly as an Effective Construction Marketing Source

Semrush Topic Research Tool

Semrush is a robust tool for researching keywords, domains, and competitors. Its Topic Research tool is especially adept at identifying popular questions and subtopics on a certain subject. Simply type in your topic, then let Semrush generate a mind map of ideas for you.

Ubersuggest

Ubersuggest creates unique keyword reports, including one that shows you how many clicks are for paid versus organic results on an SERP. You can also explore which demographics and devices search for a keyword.

Examples:

HubSpot’s Blog Topic Generator

This free tool from HubSpot helps you get your creative juices flowing. Enter up to five nouns, which HubSpot will use to come up with a week’s worth of potential blog titles. You can unlock a whole year’s worth of titles by filling out a short form.

Tips:

Similarweb

Similarweb helps you find related content to share so you can find out what your customers like and what your competitors are writing about, then craft pieces around those same topics.

Examples:

200+ Content creation tools: How to research, write, and share amazing blogs

AlsoAsked

AlsoAsked is an intuitive article research tool that uses Google’s “People Also Asked” data to aggregate commonly asked questions mapped to your target keywords.

Use AlsoAsked to find the questions your customers are inputting so you can better understand their buying motivations, interests, and concerns. Then, use the insights gleaned to create content that speaks directly to shoppers by putting their interests front and center.

Keywords Everywhere

Keywords Everywhere is a browser extension that shows you useful SEO insights while browsing the web.

You can see how other websites perform for your target keywords by viewing organic search metrics like search volume and traffic as you browse Google. Then, leverage that information to understand the metrics of high-performance search results and work out how you can create content that even better satisfies the search intent.

Additionally, you can use Keywords Everywhere APIs for Amazon, Etsy, and eBay to mine high-intent keywords and optimize your listings specifically on those marketplaces.

Keyword Insights

This AI-powered tool generates keyword ideas, creates topic clusters, and optimizes existing content.

eCommerce brands should consider adopting Keywords Insights to produce content ideas and craft a well-informed content strategy where potential articles are strategically grouped by topic.

Examples:

Exploding Topics

Exploding Topics is one of my favorite tools for gaining a quick snapshot of what’s currently trending around the world. Learn what’s trending, then create content tailored to that popular subject to raise visibility for your brand and keep yourself at the forefront of industry trends.

You can also use Exploding Topics to gather timely data and insights that validate your content, thus positioning your brand as an authority in your field.

Conversion optimization

Conversions are one of the key metrics that guide eCommerce marketing efforts. They’re the ultimate indicators of success, but a large volume of new traffic to your site doesn’t automatically mean you’ll receive more conversions. Below are solutions you can use to help increase this metric, including tools to audit your site and A/B test landing pages.

Bloomreach

With Bloomreach, you can enable full-site personalization (think more accurate search result pages that understand when a person is looking for a “dress” or a “dress shirt”). Additionally, you can predict user behaviors and serve up personalized product recommendations.

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Google PageSpeed Insights

Conduct a real-time analysis of your website speed to ensure you don’t lose any customers to slow loading times. Google PageSpeed Insights is an essential (and free) tool for auditing the performance of your site.

Launchrock

Launchrock - Lead capture tool

Build beautiful marketing pages that help you acquire customers, even before your product has launched! Launchrock offers custom templates and an easy-to-use editor so you can create compelling campaigns that offer early access to your products and let you capture customer information when excitement is high.

BDOW! (formerly Sumo)

BDOW! is a pop-up and form design tool intended to engage shoppers and reduce cart abandonment. The platform lets you track metrics like conversion rate, views, and others, as well as integrates with popular tools like Shopify, ActiveCampaign, and WordPress to maximize your forms’ reach.

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Thrive Leads

Thrive Leads - lead generation and capture tool

Thrive Leads is a list-building solution for WordPress users and is available as part of the ThriveSuite of tools from ThriveThemes. The plugin makes it easy to design pop-up forms that capture emails, target specific users, and test different offers.

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Optimizely

Optimizely - ecommerce marketing tool

The Web Experimentation platform lets you run A/B tests with ease to see what converts best on your site. It also allows you to assess multiple variants at a time, such as the text on a form or the image on a page, but be sure to let the tests run long enough to gather more conclusive results.

Examples:

VWO: Visual Website Optimizer

VWO - conversion optimization tool

VWO lets merchants launch, manage, and monitor various A/B tests across websites and mobile apps. Set up guardrail metrics to pause unproductive experiments early on and implement the winning variant from within the platform.

Examples:

Crazy Egg

See heatmaps of your website that pinpoint where your visitors click, spend the most time, and lose interest. Crazy Egg also offers AB testing, traffic analysis, and session recordings so you can view every movement of a visitor’s cursor and adjust your website to increase attention on page.

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Hotjar

Hotjar is a go-to analytics tool that provides heatmap, session recordings, visual feedback tools, and a survey builder. Review what your users see and ask for their feedback directly as they scroll through your site.

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OptinMonster

Turn more of your existing website traffic into leads, subscribers, and sales. OptinMonster is easy to use even without coding skills, so merchants of any size can produce optimized conversion elements that generate more leads for your business. From pop-ups to floating bars, exit intent detection and geolocation targeting, this tool helps eCommerce businesses increase their online conversions.

Examples:

Rosetta AI

Rosetta AI drives conversions with image-based, AI-backed product recommendations. This helps craft unique, customized shopping experiences, while also boosting average order values upon learning consumer shopping behavior and preferences. Optimize your promotions, product development, and inventory management in real time.

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Oddit

Oddit provides website audits and suggestions to increase conversions. It looks at different website elements, from on-page to technical aspects and site loading speed. This tool is focused on providing simple solutions with in-depth insights to increase DTC site conversions.

Heap

With Heap and Contentsquare, you can analyze heatmaps, session replays, and user journeys to improve your eCommerce store’s user experience (UX) and conversion rate optimization (CRO).

You can also take advantage of Heap’s Digital Insights Platform to understand what customer behaviors drive conversions. Review this data to uncover how to offer your online customers the best possible shopping experience.

Examples:

Unbounce

Unbounce makes it easy for eCommerce teams to construct high-performing landing pages.

The best thing about the landing page builder is its built-in CRO. With tools like A/B testing, AI optimization, and pop-ups backed in, Unbounce can help you produce landing pages that convince people to convert.

Unbounce argues that landing pages convert two times better than online stores. The extra real estate of a landing page thus opens more opportunities to encourage people to buy compared to if you only sent them to a product display page (PDP). You may want to consider using landing pages alongside marketing campaigns to see whether it boosts sales.

Example: See The Landing Pages These Shopify Merchants Used to Scale Ad Revenue 33X

Social Media

Social media marketing combines customer support with marketing and outreach efforts, which makes it a unique beast. It displays your customer interactions for everyone to see — including potential customers. Because of this exposure, it’s important for you to solidify your brand voice and tone; every interaction must represent your brand well. Here are some tools that’ll help you achieve that.

Consider these social media platforms for your eCommerce business, but make sure to take a strategic approach. In other words, avoid taking a spray-and-pray approach and instead engage on the platforms where your buyers are most active.

  • Facebook – You know what Facebook is, right?
  • Twitter – Quick updates that include text, images, or links
  • Pinterest – Images and ideas you can organize into boards
  • Instagram – Image-focused with minimal text
  • YouTube – A video-sharing platform
  • LinkedIn – Professional networking meets social media
  • Snapchat – Instant, temporary images
  • TikTok – Videos that have a penchant for going viral, with music and text overlay features

Scheduling

Buffer

Buffer allows you to write and schedule your social media posts in advance, with powerful analytics and an “optimal sharing time” feature.

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Hootsuite

Hootsuite divides your social media accounts into different boards and streams so you can see everything within a few convenient, customizable dashboards. Keep a pulse on the latest social trends and respond to any brand mentions or direct messages from directly within this solution.

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Sprout Social

SproutSocial lets you schedule social media posts via time, auto queue, or immediately. It offers the unique ability to bulk upload posts via .CSV and assign tasks among your teammates.

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Seismic (formerly Percolate)

Seismic, which acquired Percolate in 2019, enables you to enrich your site with a live feed of curated social content as well as schedule posts. It comes with built-in compliance and risk management tools to protect your brand as you share content.

Examples:

Bulk.ly

Bulk.ly - social scheduling tool

Bulk.ly allows you to upload a spreadsheet of social media posts, then send them straight into your Buffer account. Shuffle your posts, add hashtags, categorize, and reschedule your posts for maximum impressions.

Oktopost

This social media solution is built for B2B marketers who want to plan, approve, and schedule posts for multiple profiles. Oktopost includes an employee advocacy tool, which makes it easy for your teammates to share pre-approved company content across their personal profiles.

Examples:

MeetEdgar

MeetEdgar - social tool

MeetEdgar allows you to recycle your most popular social posts automatically. Your followers will see a mix of new and evergreen posts, so you don’t have to babysit your feeds. Unlike other social media platforms, you don’t have to schedule your posts in advance — MeetEdgar will.

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Social Listening

Brand24

Brand24 specializes in online reputation management, with tools that ensure you never miss any mention of your name online. Respond to brand ambassadors and dissatisfied customers ASAP so everyone walks away with a good impression of your company.

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Google Alerts

This is a free and simple solution for receiving the latest news on your brand or industry. Google Alerts automatically emails you when a new Google result appears around your desired search term. It’s a great way to monitor when a journalist or company mentions your brand!

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Meltwater

From social media monitoring to influencer management, Meltwater aims to give you all the necessary tools to maximize your reach online. You can oversee multiple channels, analyze consumer sentiment, and track competitors all from one place.

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Mention

Perform advanced keyword research to monitor social media by source, location, topic, and more. Mention helps you listen to consumers’ conversations at scale while filtering out the noise.

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Social Mention

Social Mention is a straightforward tool, wherein you enter a search term and instantly receive a list of sites that contain your word. It tells you how recently your term was mentioned and by how many authors.

Example: Social Mention Tutorial for Monitoring and Tracking

Talkwalker

Talkwalker offers a free social media search engine that delivers a real-time, comprehensive report on any search term. Alternatively, you can opt into a paid plan for deeper insights and customizable dashboards that help you dive into who exactly is talking about your brand or topic.

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X Pro (formerly TweetDeck)

This premium tool by X lets you track activity around one or multiple X accounts. It’s intended to improve productivity by letting you set up custom feeds for tracking brand mentions, direct messages, and trending topics.

Tips:

Engagement

Crowdfire

Crowdfire - social tool

This social engagement app is for managing user accounts on X and Instagram. It generates automated answers to commonly asked questions so that if anyone Tweets at your account, they’ll receive an almost-immediate answer.

Examples:

Aklamio (formerly Pay with a Tweet)

The bedrock of Aklamio, formerly “Pay with a Tweet” is their Customer Incentives Platform, which is designed to engage customers at every stage of the buyer’s journey through solutions like referral marketing, loyalty programs, upselling and cross-selling, and more.

Examples:

Tweet Hunter

If sharing content to X forms a key part of your eCommerce marketing strategy, you may want to use Tweet Hunter to build, nurture, and monetize your audience with ease.

This tool shows you which X posts are viral in your niche so you can discover what type of content earns a response from your audience. Apply that learning to your own content to improve engagement. Tweet Hunter can also monitor your competitors’ followers so you can nurture their followers, find people to engage with, and build relationships with your target audience.

Flowbox

Leverage the power of user-generated content (UGC) with Flowbox. It can find UGC on social media that features your products so you can automatically engage with them to request media rights or use their photos in your eCommerce marketing.

With Flowbox, you can automate the outreach process for UGC to create a bank of customer-led content and improve engagement.

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Visual Assets

To sell a product, you have to show your product. Visual assets are known to increase conversion rates, underscoring the importance of images and videos when posting about your brand online. In content marketing, articles with images receive 94% more views. Further, in eCommerce, 67% of consumers say the quality of a product image is “very important” when selecting and purchasing an item. Here are the tools you’ll need to find and create great images for your marketing.

Video creation tools

Adobe Express

Formerly Spark Video, Adobe Express is a free online video maker that’s perfect for anyone looking to create short, catchy marketing clips quickly. It’s typically used for simple videos that include a combination of images overlaid by text and music.

Wideo

With Wideo, you can create animated videos using drag-and-drop graphics. Choose from thousands of stock footage that can bring any external or internal presentation to life.

CapCut

CapCut is an AI-powered video editor with extensive free features. If your eCommerce team needs to produce quality video content on a budget, this may be the tool for you.

Great for editing videos, adding captions, and improving existing video content, CapCut is ideal for small eCommerce teams.

Twirl

Twirl is another innovative, UGC-focused tool for eCommerce. With it, you can collect UGC video content for your products. Whether it’s product explainers, unboxing videos, or something else, Twirl helps you place your customers at the heart of your content.

With a network of over 1,500 content creators, you’ll be able to find people who are a great match for your target audience so you can better promote your products and build engagement.

Examples:

Royalty-free image aggregators

Unsplash

Choose from a large library of professional-looking images, including nature shots, flat lays, and everything in between.

Pexels

Pexels offers photos and videos, all of which are 100% free to use. No attribution is required for any asset, and you can modify them all to your liking.

Pixabay

Pixabay flaunts over 2.3 million high-quality images, video, and music that are uploaded by a generous community of creators. Each asset is clearly marked by its license type.

Vecteezy

Vecteezy is praised for its customer service, photo options, and prices. The free version gives you access to tons of vector graphics and photos, and for a small price, you can also download stock videos.

Image design and editors

Piktochart

Piktochart - design tool

Piktochart specializes in easy-to-use templates for infographics, presentations, and reports. Avoid having to hire a graphic designer and instead use Piktochart to transform your content into a stunning visual story at speed.

Canva

This highly reputed tool provides all the applications you need to build properly sized, engaging social posts. Additionally, Canva supports infographics, videos, and presentations and gives you plenty of prebuilt templates to choose from.

Omi

Omi is an image editor that turns studio product photos into eye-catching visuals. With it, you can create an array of item graphics and images from studio photography. From placing your products in various real-life scenarios to transforming the background and even making 3D models of your products, Omi will level up your product photography.

Examples:

remove.bg

remove.bg is a free tool to remove image backgrounds. It’s great for creating studio product photographs that need a plain background. Alternatively, you can use it to cut out product images to use on new graphics or marketing assets such as banners or social media images.

ILoveIMG

Resizing lots of images at once can be time-consuming, but with ILoveIMG, you can do it automatically. Simply upload your photos, choose your new dimensions, and ILoveIMG will handle the rest.

This is a handy tool for when you need to bulk-resize images to use as product photos or for sharing pictures with distributors who may have strict image sizing requirements. ILoveIMG also offers other image editing tools such as a compression tool, cropping tool, and a .jpeg image converter.

Glorify

Glorify is an AI-powered image editor with eCommerce-focused features. It lets you add your products into AI-generated scenes to create more compelling marketing photos for your items. You can also craft product mock-ups to visualize what new offerings might look like, or use Glorify’s annotation tool to highlight item features.

Email and text marketing

Email and text marketing are excellent ways to move individuals down the buyer’s journey, from awareness to consideration and then decision-making (i.e., a conversion). They’re effective at fostering relationships, updating your customers on the latest happenings, and keeping your brand top of mind. Here are some email and SMS tools that can help you capture customer details, build beautiful emails, send snappy text messages, and analyze what works.

ActiveCampaign

ActiveCampaign provides a platform for automating critical emails, such as abandoned cart messages, discounts, and personalized product recommendations. Through machine learning, it comprehends your users’ behaviors and enables you to customize offers accordingly.

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Campaign Monitor

Create professional-grade emails using Campaign Monitor’s drag-and-drop builder. The platform also supports automated customer journeys, third-party app integrations, and powerful tracking.

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HubSpot Email Marketing Tools

You can start building emails in HubSpot for free. The platform’s email marketing tools let you craft communications without a designer, as well as capitalize on features like content personalization (through “smart rules”) and A/B testing.

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Emma

Emma offers a variety of email marketing tools like automation, A/B testing, and audience segmentation. If you work with a big team, the Emma HQ platform provides an environment where your team can share assets, manage approvals, and track activity.

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GetResponse

With GetResponse, you can produce more than just emails: Create landing pages, autoresponders, forms, and surveys that you can personalize according to your customers’ habits and preferences.

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Mailchimp

Mailchimp is one of the most familiar names in the space, with classic tools to create, schedule, and automate email campaigns. It’s expanded to include audience management and insights to help you send the right messages to the right customers.

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Mailshake

Mailshake’s bread-and-butter products let you automate cold emails. It helps you scale your outreach efforts, including social media outreach, phone calls, and online lead capture.

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Outreach

Outreach is predominantly used by sales teams to manage outreach sequences. Its Buyer Sentiment Analysis shows how buyers react to each sales activity and can be paired with other powerful automations to help you reach your revenue goals.

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Reply

Reply.io - eCommerce marketing tool

Reply is another sales engagement platform aimed at automating multichannel outreach. Find new prospects, set up sequences, and optimize your emails with AI-backed text quality scoring — all on one dashboard.

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Wishpond

Companies large and small use Wishpond to craft personalized emails, pop-ups, contests, and landing pages. With everything available in one place, you can capture interested leads and nurture them into happy customers.

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Omnisend

As the name suggests, Omnisend is a powerful tool for sending omni-channel messages across email marketing, SMS, website pop-ups, and more. It’s easy-to-use platform means eCommerce businesses of all sizes can comfortably use this solution to nurture, convert, and retain their online customers.

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SmartrMail

Grow your business with SmartrMail’s streamlined email and text marketing tool. Merchants can easily send a wide variety of eCommerce emails and text messages, such as newsletters, automated flows, abandoned cart emails, product recommendations and win-back campaigns.

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Privy

Privy is an email marketing tool that aims to help eCommerce businesses drive instant growth and ROI through email marketing, text marketing, and customizable pop-ups, fly-outs, and displays. Tap into clever marketing tactics with its range of templates and features to transform your online visitors into loyal customers.

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Recart

Recart helps merchants use SMS marketing to build direct connections with their customers and grow their brands. Users can build automated flows using Recart’s template library to share updates, discounts, and rewards.

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Drip

Build simple, yet sophisticated email marketing campaigns with Drip. This automation solution positions itself as an “easy-to-use platform,” with a drag-and-drop workflow builder for constructing email drip campaigns.

With Drip, you can make behavioral and life cycle segments that automatically update, letting you connect with your subscribers when it matters most.

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Twilio Engage

If you want a platform that combines email and text marketing, Twilio Engage may be the right choice for your eCommerce store. It’s a powerful omnichannel messaging platform that excels at nurturing audiences and customers.

With features like CustomerAI, workflow automations, and personalized multi-channel campaigns, you can create communications that connect with your customers.

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SimpleTexting

SimpleTexting is an SMS marketing tool designed to produce easy eCommerce SMS marketing campaigns. Tap into features like mass texting, autoresponders, and two-way messaging for customer support to elevate your customer experience.

This solution offers unlimited keywords and contacts, technical support seven days a week, and no long-term contracts. Whether you want to send SMS campaigns or grow your SMS subscriber list, SimpleTexting has the tools to help.

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Customer feedback and retention

Given that it’s five times more expensive to acquire a new customer than to retain an existing one, customer retention should be a main focus for your marketing team. Happy clients will recommend your brand to their friends and colleagues, producing powerful word-of-mouth social proof for your business. On the flip side, unhappy clients will likely share their negative experiences online, which hurts your brand image. The following tools can help you stay ahead of consumer sentiment and build positive relationships that last.

Customer service

Customer service is key to growing an eCommerce business that people rave about. Your buyers can be your biggest source of marketing, so keep them happy to reap the benefits of word-of-mouth marketing. Here are the tools to upgrade your customer support with live chats and organized help desk tickets.

Intercom

Build great consumer relationships with Intercom’s network of customer communication tools. You can support shoppers at every stage of their buying journey by offering customer service through support bots, live chat, product tours, and more. Intercom also helps merchants engage customers with their suite of conversational engagement and marketing tools.

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Olark

Make it easy for customers to talk to the people behind your eCommerce store with Olark’s live chat software and customer data tools. These features capture consumer data and insights that you can then leverage to optimize your products and service.

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Zendesk

Zendesk offers a complete customer service solution to set your teams up for success, prioritize consumer satisfaction, and scale your business. The ticketing platform can integrate with other systems within your business to discover powerful insights you can synthesize into positive actions.

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LeadChat

Speed up response times and convert more leads with LeadChat’s team of live-chat sales agents. Offering 24/7 support, this solution removes the friction and frustration of chatbots by putting your customers in touch with real people who can tackle their enquiries.

Tidio

Tidio excels at building customer relationships across platforms by managing shared inboxes, multi-channel messages, and live chat conversations in one place.

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Help Scout

Help Scout is easy to set up, use, and scale. Offering a wide variety of features, it lets merchants offer customer support through various channels, analyze consumer data with reports, and integrate your customer service tools into other platforms.

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xSellco

xSellco is a customer support help desk exclusively built for the eCommerce industry. As such, this tool is focused on helping eCommerce brands optimize sales with high-quality customer service. Xsellco also offers automated product repricing and customer feedback tools to help your store stay competitive and grow.

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Gorgias

Gorgias provides a centralized hub for eCommerce brand communications. Keep tickets in one place and nurture customers on social media before they even visit your store.

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eDesk

eDesk is an AI-powered customer service platform that you can connect to all your sales channels, offering shoppers smooth, cross-channel support wherever they are. You can integrate it with a wide range of eCommerce platforms, including Amazon, eBay, Walmart, Shopify, and Instagram.

Additionally, eDesk makes it easier for your customer service team to offer omnichannel support so they never miss a request. You can also use the tool to request reviews and improve internal collaboration between team members.

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Surveys

Qualaroo

Build Qualaroo nudges on your website or app to engage customers as they’re looking at your products. Qualaroo lets merchants survey on-site visitors for pricing feedback, product feedback, and more.

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Survicate

Survicate combines surveys and NPS software to help you collect the most actionable feedback possible. Publish surveys across email, mobile, and your website using more than 125 ready-made templates.

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SmileBack

SmileBack lets you create customer satisfaction (CSAT) and NPS surveys, as well as supports PSA integration. After publishing a SmileBack survey, you can show off positive results on your website for social proof.

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Qualtrics

Qualtrics can transform your survey results into actionable insights to enrich your customer experience. The drag-and-drop survey tool supports complex logic and real-time insights and suggestions.

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Centiment

Customer surveys help you better understand your customers’ needs, experiences, and frustrations. With Centiment, you can build surveys to gather that valuable feedback from buyers. It offers various survey options, including inline embed, full page, or button pop-up.

You can also use Centiment as an audience panel to collect responses from people who represent your target audience, which is great for conducting market research.

Loyalty

Antavo

Antavo encourages customer loyalty by making it fun to engage with your brand. It uses gamification to manage your clients, offering more than 40 loyalty schemes.

Example: An eCommerce loyalty program that lifted retention by 59% and revenue by €16m

Smile.io

Smile.io employs a points system to encourage reviews and reward your top customers with special surprises. It integrates into popular marketing tools like Mailchimp, Klaviyo, and HubSpot.

Example: How Monos Unlocked $8M with their Loyalty Retention Strategy

LoyaltyLion

LoyaltyLion lets brands build fully customized loyalty programs and experiences at every stage of the customer journey. Use it to provide customers with meaningful interactions and unlock insights to increase your customer lifetime value.

Example: How MoxieLash tripled repeat purchase rates with LoyaltyLion

This Custom Thanks

This Custom Thanks enables you to send thoughtful, handwritten thank you cards to customers — without having to write them yourself. Simply select a stationary and type your message; This Custom Thanks will then write cards for you and deliver them within three to five days.

Stamped

Stamped handles both loyalty initiatives as well as referrals and reviews. It allows merchants to manage loyalty programs, VIP rewards, and referrals, as well as solicit reviews and leverage them as UGC to boost conversions.

Referrals and reviews

ReferralCandy

This referral program manager helps track and reward your followers for spreading the word. ReferralCandy integrates with multiple eCommerce and marketing platforms to track actions and engage customers right from your website.

Example: Okabashi Uses ReferralCandy to Drive Traffic That’s Ready to Buy

WPForms

This WordPress form builder is excellent for collecting reviews. Create a form asking customers, for example, to leave feedback on your product or subscribe to your newsletter while they’re on your site.

Example: [Case Study] 6 Ways WPBeginner Uses WPForms to Grow Their Business

Yotpo

Yotpo supports a variety of loyalty campaigns: reviews, visual UGC curation, referral programs, SMS marketing, and more. Collect reviews to showcase on your site and boost conversion rates.

Example: Schedule Advanced Loyalty Campaigns With Yotpo

Subscriptions

Subscription tools can help you sell subscriptions to boost your CLV, as well as give customers more power over how they purchase from you.  For more on this, check out my article on how to add subscriptions to your DTC website.

Recharge

Recharge is designed to automate recurring payments and billing for subscription programs. It connects with all major payment processors, as well as key eCommerce tools so your store can seamlessly embrace a subscription model.

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Bold Commerce

Bold Commerce powers subscriptions, refill programs, and other recurring billings with its Bold Subscriptions app. The app integrates with Shopify so merchants can offer subscription options on individual products or their entire store.

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Upscribe

Upscribe makes it easy for Shopify merchants to launch subscription offers. Add this model to your eCommerce offerings and allow customers to reorder products automatically.

Along with subscriptions, Upscribe has a “reorder” functionality where buyers can reorder their favorite products with the click of a button, which helps speed up reordering and increases your customer lifetime value (LTV).

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Subbly

Subbly is a subscription-first platform, so, rather than integrating with other eCommerce platforms or marketplaces, it’s a standalone solution specifically built for subscription businesses.

It has innovative features like an AI tool that predicts cancellation risks. Subbly is thus ideal for subscription box brands whose revenue model centers around repeat subscriptions.

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eCommerce subscriptions platforms: How to add subscriptions to your DTC website

Analytics

Analytics serve as a roadmap for your marketing team, providing evidence of what works well and what doesn’t so you can adjust and improve. Here are the tools that’ll show you exactly what’s earning conversions on your website and which marketing efforts to keep or ditch.

Google Analytics

Google Analytics - content marketing tool

Google Analytics is the heart of most metric-tracking systems for websites and online stores. It tracks a number of metrics, including visitor count, bounce rate, and conversion funnels.

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Kissmetrics

Kissmetrics digs up the detailed information you need to increase conversion and retention rates. The tools show you what people are doing on your website and what makes them more likely to purchase based on their current behaviors.

Example: Go straight to the source with Kissmetrics’ customer testimonials

Raven Tools

Enjoy robust SEO tools and the ability to white-label reports like site audits, backlink data, and automated marketing reports with Raven Tools. You can pull data from more than 20 different sources, including Google Analytics, social media ads, and more.

Example: How to Report on PPC Results & Benchmark Against Competitors

Financial tools

Financial tools can be pivotal in making sure your eCommerce brand stays cash-positive, as well as supercharging your paid acquisition efforts. Check out the various solutions and funding options you can use to expand your marketing, SKUs, and improve your brand experience.

Clearco

Clearco (formerly Clearbanc) is an eCommerce investor that can provide marketing capital funding for businesses looking to ramp up their acquisition efforts and grow their brand faster than if they tried to do things organically. The process is simple: Apply, connect your apps for proof of performance, then receive your offer within 24 hours and top up when needed.

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Klarna

Let your customers break down the cost of their purchase with payment installments. Klarna can integrate with your store to provide payment plan services such as “Buy Now, Pay Later.” You can also use it as a direct payment gateway, subscription program, and to generate smart cart messages to boost sales.

Example: See How Other Stores Have Used Klarna to Drive More Sales for Their Brand

Integration and automation

A marketer never has enough hours in the day, which is why integration and automation tools are your best friend. They provide all of the returns while demanding far less attention. Automate the menial tasks that suck up time so you can focus on the marketing activities that have the greatest impact on your eCommerce business.

Zapier

Zapier - email marketing tool

Zapier allows you to connect various apps to automate your workflows. You can designate certain events to trigger a chain of automated instructions; for example, you could send yourself an email every time a new order is made and add that order to a spreadsheet.

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IFTTT

IFTTT - software connector

IFTTT stands for “If This Then That,” which means “if this happens, then that should happen.” The tool lets you connect your various apps and devices to help you work more efficiently across platforms.

Segment

Segment combines over 200 apps into one API, which means you gain access to over 200 sources and destinations to personalize campaigns, analyze product usage, gauge customer success, and more.

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StoreYa

StoreYa adds form to function by integrating various marketing and advertising apps to meet your needs. Engage with customers through multiple channels, set up coupons or pop-ups, import your store to Facebook, and more. No coding or design experience necessary.

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AfterShip

AfterShip is an eCommerce integration tool that plugs into your eCommerce store to automate shipment tracking and provide you with real-time tracking data to optimize your shipping processes.

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SKU IQ

Manage your inventory and create a fully integrated retail experience with SKU IQ. This tool lets you sync your inventory, orders, POS systems and eCommerce platforms in one location. It’s particularly helpful for merchants who sell online and in retail stores.

Multi-functional tools

Finally, you have multi-functional tools. Many of the previously discussed solutions fit this category because they’ve branched out to provide more than their main offering. For example, a social media scheduler may also include built-in analytics. However, the tools included below have strong suites of features built specifically to your needs as eCommerce sellers.

HubSpot

HubSpot can serve as a CRM, email builder, ad manager, and much more. Created with both marketing and sales teams in mind, HubSpot enables you to mix and match various tools to support your company’s needs. The company’s biggest claim to fame is their inbound marketing methodology, which has paved the way for many businesses that traditionally relied on cold, outbound communications.

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Bluecore

Bluecore boasts the only AI-driven retail marketing platform that uses predictive data models to automate actions and provide 1:1 product recommendations. It’s built specifically for retail and unifies customer intelligence with real-time insights, multichannel automation, and campaign management.

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Klaviyo

Klaviyo - eCommerce email marketing tool

Klaviyo combines A/B testing, email autoresponders, sales reports, and Facebook ads to leverage data for more conversions. Use it to import lists, set up forms, create automation workflows, and hyper-personalize your communications. Klaviyo also has an open API so you can integrate the solution into any app you want, including your CRM and content platform.

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Metrilo

Metrilo, which was also built specially for eCommerce, combines CRM, analytics, and email marketing so you can make the most of your data. It has a retention analysis to help you understand your customer life cycle and time your emails well. You enjoy real-time numbers, a customer management solution, and email marketing all in one place.

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AI tools

You may have noticed some of the eCommerce marketing tools featured in this list have several AI capabilities and AI-powered features built in, such as Omi and eDesk.

However, there are also AI-specific tools you can use for your eCommerce marketing.

Writesonic

This AI writer can help you craft quality blog posts and articles. Use Writesonic to keep an active and authoritative blog for your eCommerce store. Share your chosen topic to generate content ideas, create a content outline, and automatically produce an article.

Retouch Pro

Retouch Pro is an AI-powered photo editor that lets you automatically touch up product images to improve their quality. You can even create shadows to produce realistic, high-quality photographs.

If you’re interested in exploring more AI options for eCommerce, be sure to read my guide featuring 46 AI tools to help run your eCommerce business. In this in-depth guide, you’ll find even more solutions to power your eCommerce marketing efforts.

Wrapping up – Choose your eCommerce marketing tools wisely to cover your bases

As you can see from the list above, there’s no shortage of eCommerce marketing tools available to help you make sales, increase leads, and more. However, it’s important you select the solutions that fit your process instead of building your procedures around your tech stack. Take advantage of demos and free trials to figure out what software will simplify and boost conversions for your eCommerce business, without the stress.

Published: January 22, 2018
Updated: July 12, 2021
Updated: February 14, 2022
Updated: July 8, 2024