Brand engagement is the secret behind the success of many leading eCommerce and DTC brands. Everything from the emails you send to the campaigns you run can all …
[Read more...] about 11 Creative ways to build brand engagement
Content
Partnership marketing best practices
If you’re wondering how to get the most out of your marketing strategy, remember this: Marketing doesn’t have to be a single-player game. Nor does it have to …
Brand partnerships strategy: Different partnership types and activities
A brand partnership strategy is a brilliant marketing move that puts the resources and reputation of two or more brands to work to benefit each partner. These …
[Read more...] about Brand partnerships strategy: Different partnership types and activities
Account-based marketing basics: 5 Steps to build your ABM strategy
Traditional marketing tells you that a wider funnel gets more customers. The more people you target, the higher the chance that more consumers enter your …
[Read more...] about Account-based marketing basics: 5 Steps to build your ABM strategy
Article research tips: Where to find statistics online
Any writer knows the struggle of trawling the internet in search of the perfect statistic. Opening link after link in search of the coveted original source. …
[Read more...] about Article research tips: Where to find statistics online
Why your startup should invest in webinars as an early growth tactic
Everyone has dreamed of starting their own business at some point in life. But not everyone has what it takes to turn that idea into a reality. The startup …
[Read more...] about Why your startup should invest in webinars as an early growth tactic
Proofreading tips: 8 Techniques to avoid typos
Everyone hates typos, especially once they’ve been printed, paid for, and distributed. Whether it’s a typo on product packaging, a printed communications piece …
[Read more...] about Proofreading tips: 8 Techniques to avoid typos
How to uncover and define your user persona
The success of SaaS products relies on your product and your audience. A powerful product is critical for business growth, but only if you understand how to …
[Read more...] about How to uncover and define your user persona
How to create a buyer persona that you actually use
Buyer personas paint a picture of your different buyer groups, and are a crucial component of any organization. While they may seem gimmicky, a lot of research …
[Read more...] about How to create a buyer persona that you actually use