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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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Content

Content audit and update

Rachel Go / January 23, 2023

How to run a content audit and update

Imagine you have a huge refrigerator with double doors, an ice maker, and all the space you’d ever need. You love it — until it fills up, and things in the back …

[Read more...] about How to run a content audit and update

Content repurposing

Rachel Go / January 16, 2023

Content repurposing guide: How to extend the lifetime value of your content

Content creation can feel like a never-ending treadmill. As soon as one piece is published, your content marketing team has already set to work on the next …

[Read more...] about Content repurposing guide: How to extend the lifetime value of your content

build brand engagement

Rachel Go / January 2, 2023

11 Creative ways to build brand engagement

Brand engagement is the secret behind the success of many leading eCommerce and DTC brands. Everything from the emails you send to the campaigns you run can all …

[Read more...] about 11 Creative ways to build brand engagement

partnership marketing best practices

Rachel Go / December 26, 2022

Partnership marketing best practices

If you’re wondering how to get the most out of your marketing strategy, remember this: Marketing doesn’t have to be a single-player game. Nor does it have to …

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Brand partnership strategy

Rachel Go / December 19, 2022

Brand partnerships strategy: Different partnership types and activities

A brand partnership strategy is a brilliant marketing move that puts the resources and reputation of two or more brands to work to benefit each partner. These …

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Account based marketing

Rachel Go / December 12, 2022

Account-based marketing basics: 5 Steps to build your ABM strategy

Traditional marketing tells you that a wider funnel gets more customers. The more people you target, the higher the chance that more consumers enter your …

[Read more...] about Account-based marketing basics: 5 Steps to build your ABM strategy

Article research online stats

Rachel Go / December 5, 2022

Article research tips: Where to find statistics online

Any writer knows the struggle of trawling the internet in search of the perfect statistic. Opening link after link in search of the coveted original source. …

[Read more...] about Article research tips: Where to find statistics online

Startup webinar growth tactic

Rachel Go / November 21, 2022

Why your startup should invest in webinars as an early growth tactic

Everyone has dreamed of starting their own business at some point in life. But not everyone has what it takes to turn that idea into a reality. The startup …

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phone notebook pencil glasses and computer

Rachel Go / October 20, 2022

Proofreading tips: 8 Techniques to avoid typos

Everyone hates typos, especially once they’ve been printed, paid for, and distributed. Whether it’s a typo on product packaging, a printed communications piece …

[Read more...] about Proofreading tips: 8 Techniques to avoid typos

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Recent Posts

  • Q1 Marketing Checklist: Strategic Moves to Set Your Brand Up for Success
  • Testing Google Search Ads for B2B Audience Discovery and Brand Defense
  • Brand Building PR Strategies for B2B Companies
  • How I Set up Marketing for an eCommerce Shipping and Fulfillment Company as Their Fractional CMO
  • Meta Ads Setup Best Practices
  • Testing LinkedIn Ads and Audiences for a B2B eCommerce Logistics Company
  • How To Hire a Content Marketing Manager
  • Running Growth Experiments at MyFBAPrep: The Noodle Approach
  • Testing Reddit Ads for a B2B eCommerce Logistics Company
  • 49 Webinar Software Options: The Tools You Need to Execute Webinars and Drive Leads

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