Pasta, meet wall. If it sticks, it's cooked. This is how we found some of our biggest growth channels in 2024. Although not completely random, I've …
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Case Study
Testing Reddit Ads for a B2B eCommerce Logistics Company
Testing paid ads on Reddit was one of my 2024 experiments for MyFBAPrep. I had started building up our account by commenting and contributing to relevant …
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Launching An Interview Series At MyFBAPrep
In January 2024, I spoke with eight knowledgeable partners in the MyFBAPrep network for a new interview series that dove into these folks' backgrounds, what …
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How I scaled a blog and guest post exchange program for a B2B eCommerce company
In this article, I detail one of my earliest forays into eCommerce: managing a blog. From December 2016 to August 2017, I grew Skubana's blog efforts from an …
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Website redesign case study: Teardown and new objective analysis
Today I'll be taking you through a website update case study for one of my B2B eCommerce clients; MyFBAPrep. MyFBAPrep started out with a focus on — as the …
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Protected: How I managed organic acquisition for an eCommerce fulfillment startup
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Lessons from organizing the 2nd annual Discoverr Conference
Note: I was brought on in a freelance capacity to organize the Discoverr Conference. The thoughts and opinions below are my own, and don't reflect the Deliverr …
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Lessons from organizing a virtual multi-day eCommerce conference
On July 28 and 29, 2020, two months of planning and coordination came together at Discoverr for a virtual two-day conference of eCommerce lessons. Deliverr …
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