B2B eCommerce Content Marketing and Strategy
If you write content and need a directory to help you navigate all the amazing tools and services on the web, look no further. After writing 538 professional …
[Read more...] about 200+ Content Creation Tools: How to Research, Write, and Share Amazing Blogs
How well do you know your customers? Do you know what motivates them? What keeps them up at night? What does their dream role look like? What would make their …
Hiring a purposefully temporary marketing manager might seem strange, but it can come with many benefits — especially if your team isn’t ready for or can’t …
Imagine you have a huge refrigerator with double doors, an ice maker, and all the space you’d ever need. You love it — until it fills up, and things in the back …
Content creation can feel like a never-ending treadmill. As soon as one piece is published, your content marketing team has already set to work on the next …
[Read more...] about Content repurposing guide: How to extend the lifetime value of your content
A brand partnership strategy is a brilliant marketing move that puts the resources and reputation of two or more brands to work to benefit each partner. These …
[Read more...] about Brand partnerships strategy: Different partnership types and activities
How well do you know your customers? Do you have a close relationship, or is it limited to the basics like age, gender, purchasing frequency, etc.? Building …
[Read more...] about Customer surveys and interviews: How to get to know your customers better
Audience intelligence should guide the strategy around everything you do as a business. It reveals not only the best audience for your goals, but also what they …
[Read more...] about Audience intelligence: Power up your marketing by understanding your customers
Digital marketers who live and breathe content understand it's important, but how do you communicate the business value of content to your team? No matter …
[Read more...] about How (and why) to track the business value of your content
Content is valuable for every company - the right content strategy creates compounding returns, boosts business ROI, and generates high-quality leads. However, …
[Read more...] about How to hire a content marketing manager
Gone are the days when you needed double-page spreads in industry magazines and in-person trade shows to sell your products; B2B marketing reigns over digital …
[Read more...] about How to create a winning B2B inbound marketing strategy
The early days of a startup are wild, frantic, and filled with non-stop things to do. That usually means you end up with a lot of content scattered around with …
[Read more...] about Startup content marketing: Crafting an effective content strategy
Remember the early startup days when your biggest problem was acquiring customers? As your business grows, your focus needs to shift to how to keep them. This …
[Read more...] about Customer retention 101: 9 Strategies you can implement this week
If you aren't investing in webinar strategy as part of your overall marketing efforts, you're missing an enormous opportunity. According to 73% of marketers and …
[Read more...] about Webinar strategy 101: Everything you need to run a successful webinar
We all know the importance of customer acquisition. It generates revenue to fuel your growth and keeps your business alive. But not every company understands …
[Read more...] about How to create a masterful end-to-end customer onboarding experience
Marketing decisions need to come from a mix of data, experience, observation, and a slew of other factors. I wrote about the importance of making data-driven …
[Read more...] about How to organize qualitative data for quantitative analysis
"Other people were doing it, so we thought we should, too." "It looked cool." "I don't know." Those are some answers you don't want to hear from your …
[Read more...] about How superstar marketers use data to drive decisions (and the results)
A guest posting program is a great way to build relationships, provide value to your brand partners, and increase your audience reach. I’ve coordinated …
[Read more...] about How to Land and Manage Guest Blog Exchanges
Growing teams have both increasing budgets and expenses. As your responsibilities and headcount increases, you need to utilize the right tools to organize and …
[Read more...] about 17 Tools to Streamline Your Business Finances and People Ops
Pasta, meet wall. If it sticks, it's cooked. This is how we found some of our biggest growth channels in 2024. Although not completely random, I've …
[Read more...] about Running Growth Experiments at MyFBAPrep: The Noodle Approach
In January 2024, I spoke with eight knowledgeable partners in the MyFBAPrep network for a new interview series that dove into these folks' backgrounds, what …
[Read more...] about Launching An Interview Series At MyFBAPrep
If there’s one thing I’ve learned throughout years and years of content marketing strategy and execution, it’s that your strategy is only as strong as your …
[Read more...] about 18 Content Marketing Templates to Supercharge Your Marketing Strategy
Unless you offer a one-of-a-kind product to a one-of-a-kind audience, you have competitors. And you should be analyzing them. Understanding your competition …
[Read more...] about How to Run a Competitor Analysis (+ Competitive Analysis Template)
If you want to create a well-rounded content strategy that appeals to your target audience, you need to think beyond listicles and “how-to” guides. As a …
[Read more...] about 22 AI-Powered Video Editors to Optimize Your Video Content Creation
Since the upheaval of 2020, the global economy has drastically changed, eCommerce included. Even so, the industry still operates at breakneck speed, which means …
[Read more...] about 66 Amazing eCommerce Learning Resources to Cover the Industry
Hundreds of eCommerce marketing tools are at your disposal today. Whether you’re looking for an email platform or a social media management solution, there’s a …
[Read more...] about The Giant (Categorized) List of eCommerce Marketing Tools
This is a guest post from Maria Fintanidou. Maria is a copywriter for email marketing automation software Moosend, having created the Help Articles (FAQs) and …
[Read more...] about 7 Ways to Increase Your Newsletter Open Rate
