Content is valuable for every company - the right content strategy creates compounding returns, boosts business ROI, and generates high-quality leads. However, …
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200+ Content Creation Tools: How to Research, Write, and Share Amazing Blogs
If you write content and need a directory to help you navigate all the amazing tools and services on the web, look no further. After writing 538 professional …
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How to Conduct Consumer Research
How well do you know your customers? Do you know what motivates them? What keeps them up at night? What does their dream role look like? What would make their …
Finding a fractional CMO: 8 Key roles and responsibilities of a temporary marketing manager
Hiring a purposefully temporary marketing manager might seem strange, but it can come with many benefits — especially if your team isn’t ready for or can’t …
How to run a content audit and update
Imagine you have a huge refrigerator with double doors, an ice maker, and all the space you’d ever need. You love it — until it fills up, and things in the back …
Content repurposing guide: How to extend the lifetime value of your content
Content creation can feel like a never-ending treadmill. As soon as one piece is published, your content marketing team has already set to work on the next …
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Brand partnerships strategy: Different partnership types and activities
A brand partnership strategy is a brilliant marketing move that puts the resources and reputation of two or more brands to work to benefit each partner. These …
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Customer surveys and interviews: How to get to know your customers better
How well do you know your customers? Do you have a close relationship, or is it limited to the basics like age, gender, purchasing frequency, etc.? Building …
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Audience intelligence: Power up your marketing by understanding your customers
Audience intelligence should guide the strategy around everything you do as a business. It reveals not only the best audience for your goals, but also what they …
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How (and why) to track the business value of your content
Digital marketers who live and breathe content understand it's important, but how do you communicate the business value of content to your team? No matter …
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How to create a winning B2B inbound marketing strategy
Gone are the days when you needed double-page spreads in industry magazines and in-person trade shows to sell your products; B2B marketing reigns over digital …
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Startup content marketing: Crafting an effective content strategy
The early days of a startup are wild, frantic, and filled with non-stop things to do. That usually means you end up with a lot of content scattered around with …
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Customer retention 101: 9 Strategies you can implement this week
Remember the early startup days when your biggest problem was acquiring customers? As your business grows, your focus needs to shift to how to keep them. This …
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Webinar strategy 101: Everything you need to run a successful webinar
If you aren't investing in webinar strategy as part of your overall marketing efforts, you're missing an enormous opportunity. According to 73% of marketers and …
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How to create a masterful end-to-end customer onboarding experience
We all know the importance of customer acquisition. It generates revenue to fuel your growth and keeps your business alive. But not every company understands …
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How to organize qualitative data for quantitative analysis
Marketing decisions need to come from a mix of data, experience, observation, and a slew of other factors. I wrote about the importance of making data-driven …
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How superstar marketers use data to drive decisions (and the results)
"Other people were doing it, so we thought we should, too." "It looked cool." "I don't know." Those are some answers you don't want to hear from your …
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How to Land and Manage Guest Blog Exchanges
A guest posting program is a great way to build relationships, provide value to your brand partners, and increase your audience reach. I’ve coordinated …
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Brand Building PR Strategies for B2B Companies
I've seen the power of PR work firsthand with startups, enterprise businesses, and everything in between. In this article, I'll share some of my favorite …
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How I Set up Marketing for an eCommerce Shipping and Fulfillment Company as Their Fractional CMO
iDrive Logistics provides eCommerce shipping and fulfillment solutions, including access to the best shipping rates through their software (available to both …
Meta Ads Setup Best Practices
We've been through it with Reddit and LinkedIn ads, so today it's time to take you through how I set up Meta ads for MyFBAPrep. I was the least excited about …
Testing LinkedIn Ads and Audiences for a B2B eCommerce Logistics Company
"If you're in B2B, your audience is on LinkedIn." This is the premise that launched my paid digital experiments for MyFBAPrep. Although I was willing to test …
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Running Growth Experiments at MyFBAPrep: The Noodle Approach
Pasta, meet wall. If it sticks, it's cooked. This is how we found some of our biggest growth channels in 2024. Although not completely random, I've …
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Testing Reddit Ads for a B2B eCommerce Logistics Company
Testing paid ads on Reddit was one of my 2024 experiments for MyFBAPrep. I had started building up our account by commenting and contributing to relevant …
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49 Webinar Software Options: The Tools You Need to Execute Webinars and Drive Leads
The technology behind your event can make or break it. No one wants to stick around for a webinar with poor sound quality or a blank screen. That's why the …
17 Tools to Streamline Your Business Finances and People Ops
Growing teams have both increasing budgets and expenses. As your responsibilities and headcount increases, you need to utilize the right tools to organize and …
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