When someone mentions board meetings, people often think of boring, stuffy decks filled with walls of text, must-do actions, and lots of unnecessary …
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Product marketing 101: Powerful messaging that sells
It’s almost impossible to sell a product that no one understands, or, worse, no one knows about. Product marketing provides the facts and the flash to fix …
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Proofreading tips: 8 Techniques to avoid typos
Everyone hates typos, especially once they’ve been printed, paid for, and distributed. Whether it’s a typo on product packaging, a printed communications piece …
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How to uncover and define your user persona
The success of SaaS products relies on your product and your audience. A powerful product is critical for business growth, but only if you understand how to …
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How to create a buyer persona that you actually use
Buyer personas paint a picture of your different buyer groups, and are a crucial component of any organization. While they may seem gimmicky, a lot of research …
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How to craft your ideal customer profile (ICP)
Two of the most common issues I see in B2B companies are a lack of customers or attracting the wrong ones. The “wrong” customers are your “poor-fit leads” — …
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7 Conversion marketing tactics to enhance your eCommerce experience
The average landing page has a 2.35% conversion rate. This means on average, only around two out of 100 people who land on your page will do what you want them …
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20 eCommerce marketing platforms to enhance your conversions
Tools exist for a reason. You wouldn’t try to hammer a nail with your fist, or drill that nail into the wall. Neither of those will work—one of those will …
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How to generate more eCommerce reviews (and address negative ones)
Gathering honest eCommerce reviews — including negative feedback — from customers is a powerful method for growing your brand. Consider your own online …
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