You’ve built a great product, so the cash should come raining in, right? Not if you haven't asked the right product positioning questions. Just because you …
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How to conduct consumer research
How well do you know your customers? Do you know what motivates them? What keeps them up at night? What does their dream role look like? What would make their …
How to master remote performance management
The typical nine-to-five office job is no longer the norm. In 2020, more than half (58.6%) of the total U.S. workforce worked remotely, with 41% working …
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8 Shifts when marketing to B2B enterprise eCommerce
Last year, I switched from working with one of the fastest-growing 4PLs serving merchants of all sizes, to working with a boutique, white-glove fulfillment …
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Is your customer exit survey giving you the insights you need?
Another day, another customer cancellation – but is that a bad thing? Customers cancel subscriptions all the time. Rather than lose sleep over your churn rate, …
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Website redesign case study: Teardown and new objective analysis
Today I'll be taking you through a website update case study for one of my B2B eCommerce clients; MyFBAPrep. MyFBAPrep started out with a focus on — as the …
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The giant (categorized) list of eCommerce marketing tools
There are hundreds of eCommerce marketing tools at your disposal today. Whether you’re looking for an email platform or a social media management tool, there’s …
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Headless commerce and how to implement it for your eCommerce store
“Off with their heads!” You’d be forgiven for thinking we mean the Queen’s gardeners from Alice in Wonderland. We’re actually talking about headless …
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How to be an effective remote PM
Project management has evolved a long way from tracking down assignments at different desks in an office. As technology makes it easier and more effective to …