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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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Rachel Go

Rachel Go / March 28, 2022

8 Questions to ask yourself to figure out your product positioning

You’ve built a great product, so the cash should come raining in, right? Not if you haven't asked the right product positioning questions. Just because you …

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Rachel Go / March 21, 2022

How to conduct consumer research

How well do you know your customers? Do you know what motivates them? What keeps them up at night? What does their dream role look like? What would make their …

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Rachel Go / March 14, 2022

How to master remote performance management

The typical nine-to-five office job is no longer the norm. In 2020, more than half (58.6%) of the total U.S. workforce worked remotely, with 41% working …

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Rachel Go / March 7, 2022

8 Shifts when marketing to B2B enterprise eCommerce

Last year, I switched from working with one of the fastest-growing 4PLs serving merchants of all sizes, to working with a boutique, white-glove fulfillment …

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Rachel Go / February 28, 2022

Is your customer exit survey giving you the insights you need?

Another day, another customer cancellation – but is that a bad thing? Customers cancel subscriptions all the time. Rather than lose sleep over your churn rate, …

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Rachel Go / February 21, 2022

Website redesign case study: Teardown and new objective analysis

Today I'll be taking you through a website update case study for one of my B2B eCommerce clients; MyFBAPrep. MyFBAPrep started out with a focus on — as the …

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Rachel Go / February 14, 2022

The giant (categorized) list of eCommerce marketing tools

There are hundreds of eCommerce marketing tools at your disposal today. Whether you’re looking for an email platform or a social media management tool, there’s …

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Rachel Go / January 31, 2022

Headless commerce and how to implement it for your eCommerce store

“Off with their heads!” You’d be forgiven for thinking we mean the Queen’s gardeners from Alice in Wonderland. We’re actually talking about headless …

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Rachel Go / January 24, 2022

How to be an effective remote PM

Project management has evolved a long way from tracking down assignments at different desks in an office. As technology makes it easier and more effective to …

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Recent Posts

  • Google Analytics tracking: How to measure content results in Google Analytics
  • Don’t annoy the editors! How to craft a guest post pitch
  • Google Analytics alternatives: 9 Different ways to track your metrics
  • How to build content feedback loops across teams
  • 200+ Content creation tools: How to research, write, and share amazing blogs
  • Customer retention 101: 9 Strategies you can implement this week
  • Crucial elements of an unforgettable buyer experience

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Want to collaborate? Find me at Rachel[at]rachelandreago.com.

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