When making marketing decisions, do you listen to your gut or follow the data? For the best results, you should employ a mix of both — create content and …
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9 Key functions of a freelance eCommerce writer and why your business needs one
Running an eCommerce business often requires wearing multiple hats. You could be juggling everything from product sourcing to listing, and marketing to support. …
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How to run better employee performance reviews
Giving your team feedback, especially negative, can be daunting. You may want to skip employee performance reviews altogether, citing lack of time, or delay …
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The remote worker’s guide to effective asynchronous communication
“You’re on mute.” Now that we're in 2022 and the COVID-19 pandemic is still raging on, everyone's heard this phrase, and—sadly—it shows how inefficient we …
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How to identify high purchase intent keywords using data
Content marketing is a powerful business strategy that attracts leads and drives sales. However, it comes with significant time and financial investment, so you …
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How (and why) to track the business value of your content
Digital marketers who live and breathe content understand it's important, but how do you communicate the business value of content to your team? No matter …
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How to hire a content marketing manager
Content is valuable for every company - the right content strategy creates compounding returns, boosts business ROI, and generates high-quality leads. However, …
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How to create a winning B2B inbound marketing strategy
Gone are the days when you needed double-page spreads in industry magazines and in-person trade shows to sell your products; B2B marketing reigns over digital …
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eCommerce data analytics: Increase sales with data-driven decisions
eCommerce data analytics is your guide to running your business. It gives you insight into what’s doing well, what needs work, and where you’re heading. A …
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