B2B eCommerce Content Marketing and Strategy
Content is valuable for every company – the right content strategy creates compounding returns, boosts business ROI, and generates high-quality leads. However, without a content marketing manager to oversee strategy and execution, you could end up wasting time, money, and effort. In this article, I’ll cover: What a content manager does The benefits of having...
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The tools I've used to generate content ideas, do keyword research, analyze competitors, optimize for SEO, write compelling titles and outlines, find relevant images, amplify content, and measure success.
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How well do you know your customers? Do you know what motivates them? What keeps them up at night? What does their dream role look like? What would make their lives easier? Knowing what makes your customers tick is imperative for any business looking to leave its mark on the world. When you conduct consumer...
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Hiring a purposefully temporary marketing manager might seem strange, but it can come with many benefits — especially if your team isn’t ready for or can’t afford a full-time dedicated chief marketing officer. Startups in particular are often in a constant state of flux; from the pre-seed stage until you make a successful exit, there...
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Imagine you have a huge refrigerator with double doors, an ice maker, and all the space you’d ever need. You love it — until it fills up, and things in the back start to spoil. Keeping a large, full fridge organized is a Herculean task, especially when you have containers of who-knows-what from 2015 buried...
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Content creation can feel like a never-ending treadmill. As soon as one piece is published, your content marketing team has already set to work on the next 10 ideas. I get it — content is the cornerstone of any marketing strategy. But the content production treadmill creates a slippery descent into mass-producing content that no one sees...
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A brand partnership strategy is a brilliant marketing move that puts the resources and reputation of two or more brands to work to benefit each partner. These partnerships help to expand your reach, boost credibility and influence, and create more robust content. In 2016, GoPro entered a brand partnership with Red Bull that helped them...
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How well do you know your customers? Do you have a close relationship, or is it limited to the basics like age, gender, purchasing frequency, etc.? Building a strong base of repeat customers is an incredible achievement, but understanding what drives their actions or makes them put the brakes on is the secret to growing...
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Audience intelligence should guide the strategy around everything you do as a business. It reveals not only the best audience for your goals, but also what they are trying to achieve. Imagine you had to speak to an audience about climate change. Over the next week, you build your presentation. You gather data from multiple...
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Anyone who creates content knows that it's worth investing in. Proving "this blog post led directly to X signups based on last-touch attribution" helps to get the rest of the team on board, too.
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Gone are the days when you needed double-page spreads in industry magazines and in-person trade shows to sell your products; B2B marketing reigns over digital commerce. Within this atmosphere, many B2B brands have turned to inbound marketing to achieve success. From engaging email marketing campaigns to helpful blog posts, there are many ways you can...
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I'll go over content marketing management and strategy for startups, how it can fuel your growth, and why you need a content manager to execute it all.
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Want to build a sustainable business? As you grow, your focus should shift to customer retention and CLV. These retention strategies will help you reduce churn, build better funnels, and create an outstanding customer experience.
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Webinars are one of the best ways to generate high-quality B2B leads. This guide takes you through strategy, templates, and tools to help you conquer the webinar and generate conversions.
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Your onboarding experience directly affects the value a user finds in your product or service. Take a look at some amazing customer onboarding examples and what makes them so effective.
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Marketing decisions should always be data-informed, but what happens when getting that data is like pulling teeth? Here's how to turn the information you do have into measurable results.
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I wanted to learn how marketing leaders decide what initiatives to push, so I spoke to some awesome marketing folks to hear their thought process and results.
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Guest posting can build relationships, provide value to your brand partners, and increase your reach. Here are my lessons from running guest posting programs while maintaining consistent internal blogs.
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"If you're in B2B, your audience is on LinkedIn." This is the premise that launched my paid digital experiments for MyFBAPrep. Although I was willing to test …
[Read more...] about Testing LinkedIn Ads and Audiences for a B2B eCommerce Logistics Company
Pasta, meet wall. If it sticks, it's cooked. This is how we found some of our biggest growth channels in 2024. Although not completely random, I've …
[Read more...] about Running Growth Experiments at MyFBAPrep: The Noodle Approach
Testing paid ads on Reddit was one of my 2024 experiments for MyFBAPrep. I had started building up our account by commenting and contributing to relevant …
[Read more...] about Testing Reddit Ads for a B2B eCommerce Logistics Company
The technology behind your event can make or break it. No one wants to stick around for a webinar with poor sound quality or a blank screen. That's why the …
Growing teams have both increasing budgets and expenses. As your responsibilities and headcount increases, you need to utilize the right tools to organize and …
[Read more...] about 17 Tools to Streamline Your Business Finances and People Ops
If there’s one thing you can count on in the eCommerce space, it’s that it will always keep you on your toes. eCommerce is constantly in flux. Even the most …
[Read more...] about eCommerce Growth Tests: 8 Ways To Find the Cause of Slowing eCommerce Growth
In January 2024, I spoke with eight knowledgeable partners in the MyFBAPrep network for a new interview series that dove into these folks' backgrounds, what …
[Read more...] about Launching An Interview Series At MyFBAPrep
If there’s one thing I’ve learned throughout years and years of content marketing strategy and execution, it’s that your strategy is only as strong as your …
[Read more...] about 18 Content Marketing Templates to Supercharge Your Marketing Strategy
Unless you offer a one-of-a-kind product to a one-of-a-kind audience, you have competitors. And you should be analyzing them. Understanding your competition …
[Read more...] about How to Run a Competitor Analysis (+ Competitive Analysis Template)
