Delivering the perfect customer experience has become paramount to the success of any business. Whether you operate in the SaaS space, are building a DTC brand, …
[Read more...] about What to Look for in Your Brand’s Chief Customer Officer
B2B eCommerce Content Marketing and Strategy
Educate and inspire your target audience
How it WorksI write and manage content that converts for B2B tech companies and eCommerce businesses.
With a background of testing strategies in content and inbound marketing, I can bring an ultra-organized, optimized content management process to your business (and your clients).
Let’s work together to improve your email marketing, web content/SEO, guest posting strategy, and write copy that stands out to your target audience.
I’m a full-time remote worker, and have been since graduating college. I’ve had the opportunity to work from Australia, Japan, across the USA, New Zealand, Korea, Indonesia, Hong Kong, Canada, and more.
Remote work has taught me to work quickly and efficiently to make up for the jumps in timezone, and communicate extensively to ensure nothing falls through the cracks. In this course, you can learn about remote work in 9 emails.
Hiring a purposefully temporary marketing manager might seem strange, but it can come with many benefits — especially if your team isn’t ready for or can’t afford a full-time dedicated chief marketing officer. Startups in particular are often in a constant state of flux; from the pre-seed stage until you make a successful exit, there...
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Imagine you have a huge refrigerator with double doors, an ice maker, and all the space you’d ever need. You love it — until it fills up, and things in the back start to spoil. Keeping a large, full fridge organized is a Herculean task, especially when you have containers of who-knows-what from 2015 buried...
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Content creation can feel like a never-ending treadmill. As soon as one piece is published, your content marketing team has already set to work on the next 10 ideas. I get it — content is the cornerstone of any marketing strategy. But the content production treadmill creates a slippery descent into mass-producing content that no one sees...
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A brand partnership strategy is a brilliant marketing move that puts the resources and reputation of two or more brands to work to benefit each partner. These partnerships help to expand your reach, boost credibility and influence, and create more robust content. In 2016, GoPro entered a brand partnership with Red Bull that helped them...
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How well do you know your customers? Do you have a close relationship, or is it limited to the basics like age, gender, purchasing frequency, etc.? Building a strong base of repeat customers is an incredible achievement, but understanding what drives their actions or makes them put the brakes on is the secret to growing...
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Audience intelligence should guide the strategy around everything you do as a business. It reveals not only the best audience for your goals, but also what they are trying to achieve. Imagine you had to speak to an audience about climate change. Over the next week, you build your presentation. You gather data from multiple...
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Anyone who creates content knows that it's worth investing in. Proving "this blog post led directly to X signups based on last-touch attribution" helps to get the rest of the team on board, too.
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Content is valuable for every company – the right content strategy creates compounding returns, boosts business ROI, and generates high-quality leads. However, without a content marketing manager to oversee strategy and execution, you could end up wasting time, money, and effort. In this article, I’ll cover: What a content manager does The benefits of having...
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Gone are the days when you needed double-page spreads in industry magazines and in-person trade shows to sell your products; B2B marketing reigns over digital commerce. Within this atmosphere, many B2B brands have turned to inbound marketing to achieve success. From engaging email marketing campaigns to helpful blog posts, there are many ways you can...
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I'll go over content marketing management and strategy for startups, how it can fuel your growth, and why you need a content manager to execute it all.
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The tools I've used to generate content ideas, do keyword research, analyze competitors, optimize for SEO, write compelling titles and outlines, find relevant images, amplify content, and measure success.
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Want to build a sustainable business? As you grow, your focus should shift to customer retention and CLV. These retention strategies will help you reduce churn, build better funnels, and create an outstanding customer experience.
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How well do you know your customers? Do you know what motivates them? What keeps them up at night? What does their dream role look like? What would make their lives easier? Knowing what makes your customers tick is imperative for any business looking to leave its mark on the world. When you conduct consumer...
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Webinars are one of the best ways to generate high-quality B2B leads. This guide takes you through strategy, templates, and tools to help you conquer the webinar and generate conversions.
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Your onboarding experience directly affects the value a user finds in your product or service. Take a look at some amazing customer onboarding examples and what makes them so effective.
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Marketing decisions should always be data-informed, but what happens when getting that data is like pulling teeth? Here's how to turn the information you do have into measurable results.
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I wanted to learn how marketing leaders decide what initiatives to push, so I spoke to some awesome marketing folks to hear their thought process and results.
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Guest posting can build relationships, provide value to your brand partners, and increase your reach. Here are my lessons from running guest posting programs while maintaining consistent internal blogs.
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Delivering the perfect customer experience has become paramount to the success of any business. Whether you operate in the SaaS space, are building a DTC brand, …
[Read more...] about What to Look for in Your Brand’s Chief Customer Officer
Since the upheaval of 2020, the global economy has drastically changed, eCommerce included. Even so, eCommerce has always operated at breakneck speed, which …
[Read more...] about 36 Amazing eCommerce learning resources to cover the industry
Bigger isn’t always better. Unlike their traditional counterparts, lean teams are built on efficiency and agility. Lean teams have the power to deliver …
[Read more...] about How to Structure a Lean Team and Build the Perfect MarTech stack
On July 21, 2023, Barbie premiered in theaters and generated $70.5 million that same day. The movie went on to bring in more than $155 million in ticket sales …
[Read more...] about 7 Omnichannel marketing lessons from the Barbie movie
Are you all seeing pink, or is it just me? Just kidding. I know it's not just me—it's Barbie! Barbie turned the world (and consumer subconscious) pink. And …
[Read more...] about Creative omnichannel marketing examples from the Barbie Movie playbook
Marketing goals give your team focus and direction. The goals you set should guide every action you take. Pair these with the right marketing KPIs (key …
[Read more...] about How to Set Goals and Which Marketing KPIs to Measure
Referral programs have become invaluable investments for businesses in various industries. Unlike your typical advertisements and marketing campaigns, they …
In the ever-evolving landscape of search engine optimization (SEO), staying ahead of the curve is crucial for you to drive traffic to your …
[Read more...] about Programmatic SEO: Building High-Traffic Pages at Scale
Growth is good, but it can also mean outgrowing your toolkit. In terms of websites, growth can mean your current provider has limited features that no longer …
[Read more...] about 14 Steps for Migrating a Website to WordPress
Want to collaborate? Find me at Rachel[at]rachelandreago.com.