If you want to create a well-rounded content strategy that appeals to your target audience, you need to think beyond listicles and “how-to” guides. As a marketing manager who’s built marketing teams and content engines for several B2B brands, I’m a fan of blog content. But I also know that alone isn’t enough.
Video content is a powerful way to engage your audience and build your brand authority. Hubspot’s 2024 State of Marketing report revealed that short-form videos generated strong results for 17% of marketers, and a further 30% plan to start using this form of content in 2024.
However, creating high-quality video content isn’t a simple undertaking. Time, internal resources, and budget are all common barriers preventing in-house content marketing teams from investing in the format. This is reflected in Wistia’s 2024 State of Video report, which found that, for 62% of companies surveyed, the responsibility of video creation fell on individual employees, compared to only 16% that hired video production agencies.
Thankfully, AI video editors can help your content team overcome these obstacles.
Speaking to Wistia about their video report, Andrea Hudson, head of audience development at Hubspot, explained, “For businesses truly looking to scale, invest in creators, hire an in-house producer, and leverage AI video tools for your team.”
Content teams now have an abundance of free and paid content creation tools at their disposal, AI video editors included, so they can easily scale their content production. Not all tools are winners though. While some may look similar at face value, they all offer unique experiences, benefits, and features. In this list, I’ll explore those aspects for some popular AI video editors to help you decide if they’d make welcome additions to your tech stack.
Munch
Munch is a video-repurposing platform that will turn your long-form productions into short, engaging clips. It first analyzes your content using AI to find the most shareable snippets. Then, the tool automatically clips the content, readjusts the framing to keep the primary action in the center, and resizes it to suit any platform.
With Munch, you can automatically edit, caption, and publish video content. Key features include:
- Auto-captions that you can adjust, edit, and correct
- Automatically finds key scenes and extracts clips
- Automatically crops your content to the most suitable aspect ratio for your chosen platform
- AI-generated social media posts based on your video
- Support for over 10 languages
Pricing: Plans are $49–$220/month, depending on overall monthly uploaded minutes.
Veed
VEED is a comprehensive video editor that can handle all your video creation needs. Along with common editing features like generating captions, adding music, and converting videos, VEED also possesses extensive, AI-powered editing capabilities.
Its video tools include:
- AI avatars – Create an animated and realistic-looking AI avatar that can talk on screen in real time.
- AI image generator – Use text prompts to create AI-generated art and images
- AI video – Use AI avatars or text prompts to create AI-generated videos
- AI voice generator – Leverage VEED’s AI text-to-speech technology to create human-like voices
- Eye contact AI – Correct eye movements and redirect your eyes to the camera with the AI eye contact app
- Remove background noise – Remove background noise from audio and video clips with one-click AI
- Text-to-speech video – Convert text to speech and add it to any video with VEED’s AI text-to-speech video maker
- Video background remover – One-click video background removal and replacement with AI
- Voice dubber – Use AI to add voice dubbing to your video and translate the audio into multiple languages
Pricing: Start with a free plan with watermarked videos or upgrade to a paid plan ranging from $10–$49/month per user.
invideo AI
If you want to create videos without having to pick up a camera, invideo AI may be the tool for you. It employs text prompts to create AI videos complete with a script, visuals, subtitles, voiceover, and music.
Use invideo AI by typing a description of your video idea. Submit your text prompt, then the tool will automatically generate a video based on your request. Other attractive features include:
- YouTube video editor – An AI text-to-video creator specifically for YouTube
- AI slideshow maker – Enter a text prompt to generate a slideshow
- AI talking avatar – Create a realistic video with an avatar presenter
- AI script generator – Use AI to write video scripts
- AI video editor – Use text prompts to create and edit videos
- AI faceless video generator – Turn text prompts into faceless videos
- AI voice generator – Create an AI voice to narrate your videos
Pricing: Free plan with four watermarked exports per week or upgrade to a paid plan with more features, storage allowances, and AI generation minutes for $20–$48/month.
Descript
Descript is an end-to-end video editor that prides itself on its usability. The company emphasizes that the tool works like others you’ve already learned, such as “docs and slides.” As a video editor with lots of features, easy usability is key.
If you’ve ever wished you could instantly remove video retakes and blunders without trawling through content, Descript is the one-click answer to your problems. Its automatic retake removal feature is just one of the tool’s many AI features though, offering other capabilities such as:
- Create clips – Turn long-form videos or podcasts into short clips
- YouTube descriptions – Generate YouTube descriptions with AI
- Show notes – Let Descript’s AI write podcast show notes for you
- Translation – Use AI to translate your video into more than 20 languages
- Eye contact – Readjust your eye contact with AI
- Green screen – Change your video background with AI
- Automatic multicam – Use AI to focus the video frame automatically on the current speaker in multi-person conversations
- Edit for clarity – Leverage AI to remove filler words and unnecessary ramblings
- Studio sound – Enhance your video sound and remove background noise with AI
- Remove filler words – Eliminate filler words with one click
- Remove retakes – Have AI delete repeat takes instantly
- Regenerate speech – Fix mismatched tone or enhance lackluster dialogue with an AI voice regenerator
Pricing: The free plan offers one transcription hour per month or upgrade to a Hobbyist plan for $12/month or a Creator plan with even more features for $24/month.
Klap
Klap is a video-repurposing tool that focuses on transforming long-form YouTube content into short, vertical clips for TikTok, Instagram Reels, and YouTube Shorts.
To optimize video content for social media, you need to leverage short, vertical videos that fill viewers’ screens and capture their attention. According to Sendible, “Short-form isn’t just unavoidable at this point, it is the number one consumed content on the internet.” So, if you want to realize the full potential of short-form content, Klap could be the ideal video editing tool for your content team.
Use Klap’s AI capabilities to:
- Automatically extract the best topics
- Edit those topics into short, viral clips
- Reframe the video automatically to keep the most important elements in frame
- Generate captions
- Customize everything to match your branding
Pricing: Enjoy one free trial video or upgrade to Klap Pro, which starts at $29/month.
Canva
When you think of Canva, you probably think of photo editing and design. But did you know Canva also has a powerful video editor?
Magic Design™ for Video is Canva’s AI video editor that converts your images and video clips into short, shareable snippets. The tool has many of the same features you know and love from its graphic design tool, such as background removal and resizing. Additionally, it can:
- Convert text or images to video
- Auto-create videos from your library
- Add smooth transitions and animations
- Enhance audio and minimize background noise
- Create an AI-generated personalized soundtrack
Pricing: Free for Canva Pro users (Canva Pro costs $100 a year per user).
Synthesia
Synthesia is a text-to-video editing tool that lets you easily produce videos from scratch. It has all the AI elements you need to simplify your creation process so you can craft content without the need for a video production team.
Synthesia’s main AI video editing features include:
- AI script creation and editing
- Produce videos from text prompts or existing text-based articles
- Use AI to edit the script, instantly editing the video itself
- Apply AI markers to animate your video and keep it synchronized
- Add AI voiceovers, available in over 120 languages
- Resize your video to suit any platform
Pricing: Free plan with generous features but only 36 minutes of video per year or upgrade to a paid plan starting at $17/month.
Kapwing
The Kapwing video editor makes it easy to edit, trim, and enhance video content. Its interface is user-friendly, so anyone can wield it — even those without video editing skills or experience.
It has all the features you’d expect from an AI video editor and more, like:
- AI video generator – Use text prompts to produce videos
- Text-based video editing – Edit the video transcript, which automatically adjusts the video
- AI-generated video slideshows – Create video slideshows from text prompts
- Automatic video transcripts and subtitles – Generate transcripts and subtitles from your video audio
- AI image generator – Use OpenAI’s DallE to generate images
- AI B-Roll generator – Automatically generates relevant B-roll footage by scanning your video footage
- Article-to-video generator – Turn long-form articles into video with AI
- Video script generator – Use ChatGPT technology to craft scripts for videos
Pricing: Get unlimited, watermarked exports for free or upgrade to a paid plan, without watermarks, starting at $16/month.
Spikes
This generative AI video editor repurposes long-form video content, giving you full control over the editing process. Use Spikes’ AI to generate short clips from longer videos, then meticulously refine the final product, if you wish to.
With Spikes, you can also schedule content for social media once you’ve produced your videos. This makes it easy to move from video creation to publication seamlessly. Other noteworthy features are:
- Auto-caption animations
- B-roll videos and images
- AI-generated audio and sound effects
- Add gifs and animations to your videos
- Upload custom intros and outros
- Automatically add emoji and keywords
Pricing: Get 30 minutes of watermarked video content per month with the free version or upgrade to a paid subscription based on your usage, starting at $4.70/month.
Lumen5
Lumen5 is great for teams that want to repurpose existing content into video format. If your content engine already runs on lots of blog posts, white papers, and articles, you can easily turn those pieces into videos with Lumen5’s text-to-video generator.
Upload your text content via a URL, PDF file, or provide an outline manually. Lumen5 will then use AI to understand your content and craft several script options. Choose your preferred script and let the tool generate a video within seconds.
Pricing: Plans start at $19/month, billed yearly.
Runway
Runway uses Gen-3 Alpha, the first in a series of Runway-trained AI models fed highly descriptive prompts. It’s designed to understand a wide range of videography styles and cinematic terminology. This gives users a sophisticated model for creating high-quality, AI-generated videos from scratch.
You can also train Runway on your brand’s visual style: Simply input 15–30 reference images, and it’ll use them to determine how to craft new videos in a matching style.
Other Runway AI features include text-to-speech, lip sync, and custom voices for adding audio and voice-overs to your productions.
Pricing: Runway’s pricing structure is credits based: A free plan gives you 125 one-time credits, whereas the Standard plan offers 625 monthly credits for $12/month. You can also access more features with a Pro or Unlimited plan, priced at $28/month or $76/month, respectively.
Pictory
Leverage Pictory to edit your videos using professional-grade tools, without needing the professional know-how.
This end-to-end video editor has all the tools required to create and enhance video content. You can turn text into video, produce videos for specific social media platforms, and add any necessary captions, subtitles, or transcripts — all with AI.
Features within Pictory include:
- Pre-designed video templates
- AI video editor
- AI video generator
- AI subtitles and captions
Pricing: Plans start from $19/month. They also have a Team plan for $99/month that’s well suited to content teams.
OpusClip
OpusClip is another option for content marketers looking for a video repurposing tool, especially if you want to amp up video creation for social media platforms. It doesn’t just convert long videos into shorter clips — OpusClip can then publish them to social media for you.
This tool will also give your videos a “virality score,” which determines how likely each clip is to go viral on social media. Plus, you can export videos created in OpusClip to XML for additional higher-production editing in software like Adobe Premiere Pro. This feature is great if you have an in-house video production team.
With OpusClip, you gain access to other robust features such as:
- Auto reframe – The tool will auto-adjust your clips for various aspect ratios
- AI-powered video clipping – Its AI will detect and extract highlights from your video to create short, viral videos
- Animated captions – Automatically add and edit animated captions
- AI B-roll – Acquire relevant B-roll footage to add to your videos
- Brand templates – Keep everything on-brand with customizable templates
- AI editing – Use intuitive text and timeline-based editing
- Social post scheduler – Autopost and schedule clips to social media
- Team workspace – Collaborate and manage projects with your team
Pricing: Receive 60 processing minutes (with watermarks) for free each month or upgrade to a paid plan starting at $15/month.
Visla
This AI video creator will carry your content idea from storyboard to publishing. Use it to produce a video from a text prompt, generate a script, and add B-roll footage, subtitles, or voice-overs.
Visla has all the usual video production features you’d expect from an AI video editor — and then some. The feature I like most is the teleprompter tool: Add your script (or use the tool’s AI script generator to make one) and, as you record your video in Visla, you’ll be able to follow the teleprompter tool as it auto-scrolls through your script.
If you want to record product demos or video walkthroughs, you can use the AI screen step recorder. This feature will record your screen activity, then employ AI to annotate and emphasize actions to create clear, step-by-step guides for instructional video content.
Built with teams in mind, Visla also has collaborative features such as asset management, reviews and comments, and shared workspaces.
Pricing: Choose from a Pro plan for $9/month or a Business plan for $39/month.
Fliki
Fliki is a video editing tool that boasts a variety of features for turning your ideas into video content. From the usual suspects like text-to-video editors to realistic AI-generated voice-overs and voice cloning, Fliki will help you upgrade your video content production.
It has the ability to read content from a variety of sources and turn those prompts into videos. You can, for example, input a URL for your product pages to craft product videos with rich visuals, voice-overs, music, and animations. You can even convert Tweets into viral videos for TikTok, Instagram Reels, and YouTube Shorts. Simply paste the URL for the X social media post into Fliki and watch as it transforms it into a video.
Pricing: Use the free plan with watermarked videos or upgrade to a paid plan starting at $21/month.
Filmora
Filmora is Wondershare’s video editing software. It leverages AI to support smooth content creation for content teams of all shapes and sizes.
The software offers a web-based version of the video editor, along with the option to download desktop versions for Windows or Mac. You can choose between the free version of Filmora, the Annual plan for $49.99/year, or the Perpetual plan, where you pay $79.99 for a lifetime license for the current version (Filmora 13 at present).
Filmora has many AI video editing features, including familiar faces like text-based editing, image and music generation, speech-to-text and text-to-speech creation, and background removal. Its other innovative editing elements include:
- AI translation – Translate your video audio into multiple languages
- AI vocal remover – Separate vocals and music from any video
- AI video interpolation – Refine and enhance video visuals without losing quality
- AI audio stretch – Retime any audio track to fit the duration of your video
- AI thumbnail generation – Automatically create video thumbnails using the three best shots from your video
Pricing: Choose from the free plan, an annual subscription for $49.99/year, or a lifetime license for $79.99.
Jupitrr
Jupitrr is dedicated to creating B-roll footage for your marketing videos. If finding the perfect visuals is holding you back from introducing videos into your content strategy, this tool may be your preferred choice. You can create or upload a video, then add B-roll footage that contextually matches its topic. That feature also lets you upload an audio file, and Jupitrr will then auto-create a relevant video for you.
While the tool’s main focus is B-roll footage, you can make other video edits, including updating the AI-generated subtitles and resizing the aspect ratio. The company also plans to release a filler word removal feature so it’s even easier for you to produce quality video content quickly.
Pricing: Try the free plan with watermarked videos or upgrade to one of their paid subscriptions, ranging from $14/month to $39/month.
Wavel
Wavel’s AI voice cloning tool is an asset for teams that want to create video content without having to record reams of audio. To use it, upload an audio recording of the voice you want to clone, followed by the text you want it to read.
Let’s say you want to produce audio for a series of blog articles: You can record yourself speaking and upload that with the articles to receive video versions. You could also craft scripts for educational or sales videos using your voice clone to cut down significantly on recording time.
Pricing: Try for free with 15 annual credits or upgrade to a paid plan ranging from $18/month to $60/month.
Vizard
Use the Vizard online video editor to build professional-grade videos at scale by repurposing existing content.
You can upload webinar recordings and receive a fully edited replay fit for sharing with your audience. Or, transform pre-recorded webinars, conferences, and video podcasts into bite-sized clips. You can then publish those clips in shareable social media content, paid social media ads, or evergreen video content.
Other AI video editing features within Vizard are:
- Edit by text or timeline
- Translate captions
- Change the aspect ratio
- Add branded templates
Pricing: Vizard offers a free plan with watermarked videos and 120 upload minutes per month, or you can upgrade to a paid plan ranging from $16/month to $32/month with increased features and usage capabilities.
vidyo.ai
Social media content creation is at the heart of the vidyo.ai platform. With it, you can transform long videos into short, social media-ready clips.
vidyo.ai will take care of clipping lengthy videos, generating captions, resizing, and adding B-roll, but that’s not all — it can also push your content to social media, making it an ideal platform for planning and publishing video content.
The Viddy AI assistant will help you churn out even more content, as it repurposes your videos into show notes, blog articles, LinkedIn posts, and tweets. Meanwhile, the Intelliclips feature will combine the best parts of your long-form videos into shorts and assign each one a virality score to determine its likelihood of going viral.
Pricing: Start for free with 75 minutes per month or upgrade to a paid plan ranging from $33 to $92/month.
Vmake AI
Working with low-quality videos? Let Vmake AI transform them into high-resolution content. Whether it’s old videos that have been in your company for years or poor-quality content like low-resolution webinar recordings or user-generated content (UGC), you can use Vmake AI to improve the quality with ease.
This AI enhancer will instantly convert videos into 4K. Upload the video you want to enhance, and Vmake AI will automatically apply the necessary enhancements. You can even adjust the brightness, contrast, saturation, and sharpness to achieve your preferred result.
Pricing: Free for limited personal use (five credits) or opt for a paid plan, which starts at $0.25 per credit.
Videoleap
Videoleap by Lightricks is a video editor with some interesting features. Available online or as an iPhone or Android app, you can use it at your desk or on the go.
Add video effects, filters, and transitions to make your content more engaging. Videoleap gives you the option to create videos from scratch or use its popular templates to put together timely videos for viral social media trends. One noteworthy feature is the AI Infinite Zoom that, as the name suggests, turns an image into an infinite zoom video.
Some of the other video editing features Videoleap offers include:
- AI object remover
- AI text-to-video editing
- AI object remover
- AI image extender
- AI voice changer
Pricing: Start for free with access to limited features or unlock all features with a paid subscription, starting at $5.50/month.
Wrapping up — Streamline video content creation with AI video editors
Video content plays an important role in any productive content strategy. Whether yours focuses on webinars, product demos, short clips for socials, or something else, it’s likely you’ll need to work with video at some point.
An AI video editor can streamline content creation and minimize your reliance on internal resources or external video production services. While many of these tools share similar features, not all will live up to your expectations. Test out a few tools to find the one that best suits your needs.