Curated content from my blog for your marketing and remote work efforts.
Marketing
How (and why) to track the business value of your content
No matter how sharp, witty or engaging your latest blog post may be, you need to prove the business value of investing in content to the rest of the team. Without proof of success, you may struggle getting budget approval for content marketing or face backlash when proposing new content marketing ideas.
Content outsourcing: Role progression and how to maintain quality
Whether you’re an independent contractor or a business owner with your own brand, you’re limited by the number of hours in your day. Content outsourcing will help you maintain sustainable remote growth, but then you risk a dip in quality since you won’t be hands-on in all aspects anymore.
How to identify high purchase intent keywords using data
Content marketing is a business function, which means it needs to drive business. So you need to validate topics in many ways; Whether your audience is interested, whether it solves a pain point, and (most importantly for your business) search intent.
Don’t annoy the editors! 4 Tips for pitching a guest post
I’ve run guest posting (and cross-posting) programs for SaaS, eCommerce, and B2B companies across multiple industries. Although I started out as a nuisance, I’ve learned a few key strategies to pitch articles that won’t get on editors’ nerves.
Webinar strategy 101: Everything you need to run a successful webinar
After organizing and executing webinars with multiple eCommerce brands, tools, and marketplaces, I’ve put together a few webinar strategies and tips for keeping sane. Read about webinar formatting and scheduling, the value of webinar partners and partner marketing, how to execute a webinar, and tips for follow-up.
Tools to Research, Write and Share Remarkable Blogs
After writing 538 professional blog posts (and that’s the last time I’m going to hunt down all the articles I wrote for various clients), I’ve decided to share the many tools I’ve found useful to research, write, edit and share remarkable blogs.
How to Land and Manage Guest Post Exchanges
A guest posting program is a great way to build relationships, provide value to your brand partners, and increase your reach. I’ve coordinated guest blog exchanges in varying degrees for different clients while maintaining consistent internal blogs.
Tips on Hiring Freelance Writers You’ll Love
Content lies at the core of good marketing, and great content is created by great writers. I’ve had the opportunity to experience both ends of writing; client and freelancer, and have picked up a few tips on hiring awesome freelance writers.
Bonus resource: 101 eCommerce Tips
This final resource on eCommerce marketing tips isn’t from my blog, but it’s written by an excellent eCommerce marketer and is worth every penny.
Remote Work
Mastering Remote Work (Email Course)
Sign up for a free 9-email course of remote work and productivity lessons built from 7+ years of professional remote marketing experience. Learn how to get started with remote work, how to maintain productivity during travel, the benefits of creating communities, useful tools, and more.
How to plan and execute remote employee training programs
Location-based learning is no longer the only way for employees to learn, and in today’s circumstances that’s great news. In this article we’ll discuss how to decide if remote training is right for you, tips to help execute remote training, and tools you can use to implement your programs.
What to look for in a remote employer
There are so many posts about what an employer should look for in a remote worker, but it goes both ways. A remote employee is selecting a remote employer just as much as a company selects their team. Here are a few things I look for in a remote employer. I use this list to ensure I only work with amazing clients.
How to master remote performance management
How do you ensure peak performance remotely? Start by sharing the big picture, communicating clearly and often, documenting everything, and tracking progress. This article goes into a few tips to help you cultivate an engaged remote team.
Remote Work Tools Checklist
Being a remote worker opens up great opportunities for travel, but it isn’t as easy as getting a laptop and going job hunting. It took me almost a year to figure out my best working schedule, how to travel and stay productive in airports, and my ideal tool set. Today I’m sharing the tools you can use to optimize your workday, whether you are working from home or a beach in Belize.
How to be an effective remote PM
A shift in focus to automation and efficiency means that remote project management may not be too different from what you’re used to with in-office PM. Traditional project management has already evolved to follow technological advances that a remote PM just needs to build upon. After 5 years of managing and collaborating with remote teams in SaaS, eCommerce, and B2B industries, I’ve been able to see effective project management from both contractor and manager roles.
Mastering Remote Work: A Guide Built from 7 Years of Experience
Remote work lessons from 7 years of professional experience as an inbound marketer and content strategist working from around the world. I cover skills and roles, productivity, community, how to explain what you do, and where to start.
How to travel the world without sacrificing your career
Would you believe me if I told you I traveled around four different countries last year and my career and bank accounts are still in good shape? I just returned from a two month working trip across the West Coast. Before that it was exploring temples in Tokyo, before then a jaunt to the beaches of the Philippines, and before that it was watching New Year’s fireworks in Bangkok on the Chao Phraya river.