Everything you do is influenced by triggers in your environment. You choose what to wear based on what the current fashion trends are—whether you copy what …
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Jobs to be done: A customer-first lens for powerful positioning
No one buys things for the sake of buying things. Intercom illustrates that point perfectly with skateboard sales. Avid skateboarders don't choose to buy a …
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Tips and best practices for A/B testing your marketing channels
When making marketing decisions, do you listen to your gut or follow the data? For the best results, you should employ a mix of both — create content and …
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9 Key functions of a freelance eCommerce writer and why your business needs one
Running an eCommerce business often requires wearing multiple hats. You could be juggling everything from product sourcing to listing, and marketing to support. …
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How to run better employee performance reviews
Giving your team feedback, especially negative, can be daunting. You may want to skip employee performance reviews altogether, citing lack of time, or delay …
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The remote worker’s guide to effective asynchronous communication
“You’re on mute.” Now that we're in 2022 and the COVID-19 pandemic is still raging on, everyone's heard this phrase, and—sadly—it shows how inefficient we …
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How to identify high purchase intent keywords using data
Content marketing is a powerful business strategy that attracts leads and drives sales. However, it comes with significant time and financial investment, so you …
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How Product Listing Page Optimization Wins eCommerce SEO
This is a guest post from Irina Linnik, a marketing specialist at Onilab. Her work has been published on Smart Insights and Paymill. Successful eCommerce …
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eCommerce data analytics: Increase sales with data-driven decisions
eCommerce data analytics is your guide to running your business. It gives you insight into what’s doing well, what needs work, and where you’re heading. A …
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