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Rachel Andrea Go

Fractional CMO for B2B eCommerce Companies

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Latest Posts

Freelance contract components

Rachel Andrea Go / August 31, 2020

10 Things to include in your freelance contracts

Becoming a freelancer is exciting. The freedom of being self-employed offers many benefits. Yet without an HR department to onboard you, an accounting …

[Read more...] about 10 Things to include in your freelance contracts

Remote work data security

Rachel Andrea Go / August 10, 2020

How to transition to remote work permanently

The world is full of laptops balanced on cookbooks, keyboards perched on coffee tables, and video conferences conducted from the bedroom. It was questionable …

[Read more...] about How to transition to remote work permanently

Organizing a virtual eCommerce event

Rachel Andrea Go / August 3, 2020

Lessons from organizing a virtual multi-day eCommerce conference

On July 28 and 29, 2020, two months of planning and coordination came together at Discoverr for a virtual two-day conference of eCommerce lessons. Deliverr …

[Read more...] about Lessons from organizing a virtual multi-day eCommerce conference

Starting your freelance career

Rachel Andrea Go / July 27, 2020

How to start a freelance writing career

Becoming a freelance writer involves ditching the secure day job to write for multiple clients, pitch for work, manage your own hours, control your income, and …

[Read more...] about How to start a freelance writing career

Building better sales funnels

Guest / July 20, 2020

A blueprint to plan and build better sales funnels

This is a guest post by Brandy Cross. Brandy is a native English freelance writer operating in the Netherlands, where she functions as a technical copywriter …

[Read more...] about A blueprint to plan and build better sales funnels

Remote work data security

Rachel Andrea Go / July 13, 2020

Remote work data security: How to protect your business and staff

Did you implement working from home under pressure, without properly thinking about remote work security and how to protect your business and staff? You’re not …

[Read more...] about Remote work data security: How to protect your business and staff

Newsletter lead generation

Rachel Andrea Go / June 29, 2020

How to create a newsletter that generates leads

If you have an email address, you're likely familiar with email newsletters. A lot of you probably get too many, and leave quite a few unchecked as they go into …

[Read more...] about How to create a newsletter that generates leads

Digital learning challenges

Rachel Andrea Go / June 22, 2020

5 Digital learning challenges your team is dealing with right now (and how to solve them)

Compared to traditional learning environments and programs, digital learning offers many advantages for both your business and your employees. In today’s …

[Read more...] about 5 Digital learning challenges your team is dealing with right now (and how to solve them)

Automation tools for a reduced workforce

Rachel Andrea Go / June 15, 2020

12 Automation tools for businesses operating with a reduced workforce

If your business is running with a reduced workforce but remains as busy as ever, you’ll need some automation help. Automation tools can sustain …

[Read more...] about 12 Automation tools for businesses operating with a reduced workforce

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Recent Posts

  • MyFBAPrep × RGO: A Five-Year Case Study
  • Two-year retro at iDrive Logistics: Doubling conversion rate with 120% more inbound contacts on flat traffic
  • How my fractional CMO model was born from an early project brief
  • I’m a Certified Marketing Engineer (Plus the Project That Earned My Diploma)
  • How I ran Deliverr’s Discoverr Conference 55% under budget
  • Building Deliverr’s Walmart Marketplace email course from audience signals
  • Creating 13 pages of B2B fulfillment web copy for Shipwire
  • Service as a service: 6 Early lessons from building with AI
  • Email Signature Marketing: Ideas and Email Signature Generators
  • 26 Awesome Website Optimization Tools to Improve Your Site Performance

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Want to collaborate? Find me at Rachel[at]rachelandreago.com.

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