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Rachel Andrea Go

Fractional CMO for B2B eCommerce Companies

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Latest Posts

Generate leads with online communities

Rachel Andrea Go / September 28, 2020

How to generate leads using online communities

Online communities like Quora and Reddit are bursting with engaged audiences, all conveniently segmented into their own interests and niches. They're excellent …

[Read more...] about How to generate leads using online communities

Structure your remote work schedule

Rachel Andrea Go / September 21, 2020

How to structure your remote working schedule

The freedom to work from home allows you the freedom to structure your day. It also allows you the freedom to procrastinate - a lot. If you regularly work …

[Read more...] about How to structure your remote working schedule

Content calendar planning tools

Rachel Andrea Go / September 14, 2020

6 Tools for planning a content calendar

If you’re ever at a loss what to post on social media today, what to blog about this week, or what to include in this month’s newsletter, you need to start …

[Read more...] about 6 Tools for planning a content calendar

Intro to webinar strategy

Rachel Andrea Go / September 7, 2020

Webinar post-event marketing: How to repurpose your content to get more ROI

Just because your webinar is over doesn't mean your job is done. Your post-event webinar strategy is crucial to generating leads and encouraging the key actions …

[Read more...] about Webinar post-event marketing: How to repurpose your content to get more ROI

Freelance contract components

Rachel Andrea Go / August 31, 2020

10 Things to include in your freelance contracts

Becoming a freelancer is exciting. The freedom of being self-employed offers many benefits. Yet without an HR department to onboard you, an accounting …

[Read more...] about 10 Things to include in your freelance contracts

Remote work data security

Rachel Andrea Go / August 10, 2020

How to transition to remote work permanently

The world is full of laptops balanced on cookbooks, keyboards perched on coffee tables, and video conferences conducted from the bedroom. It was questionable …

[Read more...] about How to transition to remote work permanently

Organizing a virtual eCommerce event

Rachel Andrea Go / August 3, 2020

Lessons from organizing a virtual multi-day eCommerce conference

On July 28 and 29, 2020, two months of planning and coordination came together at Discoverr for a virtual two-day conference of eCommerce lessons. Deliverr …

[Read more...] about Lessons from organizing a virtual multi-day eCommerce conference

Starting your freelance career

Rachel Andrea Go / July 27, 2020

How to start a freelance writing career

Becoming a freelance writer involves ditching the secure day job to write for multiple clients, pitch for work, manage your own hours, control your income, and …

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Building better sales funnels

Guest / July 20, 2020

A blueprint to plan and build better sales funnels

This is a guest post by Brandy Cross. Brandy is a native English freelance writer operating in the Netherlands, where she functions as a technical copywriter …

[Read more...] about A blueprint to plan and build better sales funnels

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Recent Posts

  • Building Deliverr’s Walmart Marketplace email course from audience signals
  • Creating 13 pages of B2B fulfillment web copy for Shipwire
  • Service as a service: 6 Early lessons from building with AI
  • Email Signature Marketing: Ideas and Email Signature Generators
  • 26 Awesome Website Optimization Tools to Improve Your Site Performance
  • AI Meeting Notetaker Options to Streamline Project Management
  • Q1 Marketing Checklist: Strategic Moves to Set Your Brand Up for Success
  • Testing Google Search Ads for B2B Audience Discovery and Brand Defense
  • Brand Building PR Strategies for B2B Companies
  • How I Set up Marketing for an eCommerce Shipping and Fulfillment Company as Their Fractional CMO

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Want to collaborate? Find me at Rachel[at]rachelandreago.com.

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