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Rachel Andrea Go

Fractional CMO for B2B eCommerce Companies

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Latest Posts

This is fine

Rachel Andrea Go / November 30, 2020

How to get work done when everything is not okay

It's 2020 and everything is not okay. I haven't left my apartment (except to get groceries or go to the bank) since February, everyone is constantly online …

[Read more...] about How to get work done when everything is not okay

How to protect your time online

Rachel Andrea Go / November 23, 2020

How to protect your time when you’re always online

I've never been good at work-life balance. In fact, with my remote lifestyle they often bled into each other, with me taking breaks mid-day to explore a new …

[Read more...] about How to protect your time when you’re always online

Specialized writing profiles for different niches

Rachel Andrea Go / November 16, 2020

How to build specialized writing profiles to stand out in different niches

Working as a freelance writer often means specializing in a specific niche or industry. Before the Internet, many writers would commit to a certain industry and …

[Read more...] about How to build specialized writing profiles to stand out in different niches

digital nomad budgeting

Rachel Andrea Go / November 9, 2020

5 Quick budgeting tips for digital nomads

Balancing work and life is difficult enough, but remote work blurs those boundaries even further - and that goes for both time and money. When you can work …

[Read more...] about 5 Quick budgeting tips for digital nomads

Key elements of a high converting video

Guest / November 2, 2020

Key components of a high-converting video

This is a guest post from Jake Lee. Jake is the founder of Odistry, Inc., a niche digital production company that empowers marketing teams of any size to …

[Read more...] about Key components of a high-converting video

eCommerce holiday marketing campaigns

Rachel Andrea Go / October 26, 2020

8 Tips for running seamless eCommerce holiday marketing campaigns

The holidays are a great time to relax after working hard. But if you are in the eCommerce business, slowing down doesn't always feel like a feasible option. …

[Read more...] about 8 Tips for running seamless eCommerce holiday marketing campaigns

webinar strategy on laptop

Rachel Andrea Go / October 19, 2020

Webinar goals and KPIs: Track the metrics that drive business objectives

If your organization wants to host a webinar, you first need to consider your webinar plan. The planning stage of your webinar strategy could make the …

[Read more...] about Webinar goals and KPIs: Track the metrics that drive business objectives

Webinar types

Rachel Andrea Go / October 12, 2020

Webinar types: How to choose the right format to meet your goals

Your webinar strategy will determine the different webinar types you select, but with so many options (including hybrid), that decision can be hard to make. …

[Read more...] about Webinar types: How to choose the right format to meet your goals

Productive virtual meetings

Rachel Andrea Go / October 5, 2020

7 Tips for productive virtual meetings

If you've participated in a virtual meeting with team members who are more familiar with in-person meetings, you may notice that the online meeting was less …

[Read more...] about 7 Tips for productive virtual meetings

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Recent Posts

  • Building Deliverr’s Walmart Marketplace email course from audience signals
  • Creating 13 pages of B2B fulfillment web copy for Shipwire
  • Service as a service: 6 Early lessons from building with AI
  • Email Signature Marketing: Ideas and Email Signature Generators
  • 26 Awesome Website Optimization Tools to Improve Your Site Performance
  • AI Meeting Notetaker Options to Streamline Project Management
  • Q1 Marketing Checklist: Strategic Moves to Set Your Brand Up for Success
  • Testing Google Search Ads for B2B Audience Discovery and Brand Defense
  • Brand Building PR Strategies for B2B Companies
  • How I Set up Marketing for an eCommerce Shipping and Fulfillment Company as Their Fractional CMO

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