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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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Latest Posts

eCommerce holiday marketing campaigns

Rachel Go / October 26, 2020

8 Tips for running seamless eCommerce holiday marketing campaigns

The holidays are a great time to relax after working hard. But if you are in the eCommerce business, slowing down doesn't always feel like a feasible option. …

[Read more...] about 8 Tips for running seamless eCommerce holiday marketing campaigns

webinar strategy on laptop

Rachel Go / October 19, 2020

Webinar goals and KPIs: Track the metrics that drive business objectives

If your organization wants to host a webinar, you first need to consider your webinar plan. The planning stage of your webinar strategy could make the …

[Read more...] about Webinar goals and KPIs: Track the metrics that drive business objectives

Webinar types

Rachel Go / October 12, 2020

Webinar types: How to choose the right format to meet your goals

Your webinar strategy will determine the different webinar types you select, but with so many options (including hybrid), that decision can be hard to make. …

[Read more...] about Webinar types: How to choose the right format to meet your goals

Productive virtual meetings

Rachel Go / October 5, 2020

7 Tips for productive virtual meetings

If you've participated in a virtual meeting with team members who are more familiar with in-person meetings, you may notice that the online meeting was less …

[Read more...] about 7 Tips for productive virtual meetings

Generate leads with online communities

Rachel Go / September 28, 2020

How to generate leads using online communities

Online communities like Quora and Reddit are bursting with engaged audiences, all conveniently segmented into their own interests and niches. They're excellent …

[Read more...] about How to generate leads using online communities

Structure your remote work schedule

Rachel Go / September 21, 2020

How to structure your remote working schedule

The freedom to work from home allows you the freedom to structure your day. It also allows you the freedom to procrastinate - a lot. If you regularly work …

[Read more...] about How to structure your remote working schedule

Content calendar planning tools

Rachel Go / September 14, 2020

6 Tools for planning a content calendar

If you’re ever at a loss what to post on social media today, what to blog about this week, or what to include in this month’s newsletter, you need to start …

[Read more...] about 6 Tools for planning a content calendar

Intro to webinar strategy

Rachel Go / September 7, 2020

Webinar post-event marketing: How to repurpose your content to get more ROI

Just because your webinar is over doesn't mean your job is done. Your post-event webinar strategy is crucial to generating leads and encouraging the key actions …

[Read more...] about Webinar post-event marketing: How to repurpose your content to get more ROI

Freelance contract components

Rachel Go / August 31, 2020

10 Things to include in your freelance contracts

Becoming a freelancer is exciting. The freedom of being self-employed offers many benefits. Yet without an HR department to onboard you, an accounting …

[Read more...] about 10 Things to include in your freelance contracts

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Recent Posts

  • Q1 Marketing Checklist: Strategic Moves to Set Your Brand Up for Success
  • Testing Google Search Ads for B2B Audience Discovery and Brand Defense
  • Brand Building PR Strategies for B2B Companies
  • How I Set up Marketing for an eCommerce Shipping and Fulfillment Company as Their Fractional CMO
  • Meta Ads Setup Best Practices
  • Testing LinkedIn Ads and Audiences for a B2B eCommerce Logistics Company
  • How To Hire a Content Marketing Manager
  • Running Growth Experiments at MyFBAPrep: The Noodle Approach
  • Testing Reddit Ads for a B2B eCommerce Logistics Company
  • 49 Webinar Software Options: The Tools You Need to Execute Webinars and Drive Leads

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Want to collaborate? Find me at Rachel[at]rachelandreago.com.

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