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Webinar landing page optimization: How to turn views into registrations
The main role of a webinar landing page is to turn visitors into registrants. If that isn’t happening, and you’re seeing plenty of traffic from all your webinar …
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ICP vs. buyer persona vs. user persona: The secret to personalized marketing
We operate in a consumer-led environment, meaning customers have their pick of brands, products, and anything their hearts desire. So, it’s your job as a …
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eCommerce growth strategies: How to get from $100k to $1m/month
Once upon a time, $100,000 a month in sales was just a pipedream. But against all odds, you did it. And now, you’re looking at the next mountain peak: $1 …
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How to optimize your post-purchase experience to gain lifelong customers
Your purchase journey is critical to your eCommerce success; it dictates how consumers perceive your brand and products while they’re deciding to make a …
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Top 10 organic acquisition channels and how to optimize them
When building an inbound marketing strategy, there’s no shortage of channels to target. Organic acquisition channels are a critical part of every sustainable …
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The value of client referrals and how to leverage them to fill your project pipeline
Referrals are to freelancing what subscriptions are to eCommerce: the holy grail. Referred clients trust you more, their projects have a running start, and …
A guide to customer-first data: How to collect zero-party and first-party data in a privacy-first world
Imagine your friend invited you to a party and promised they’d introduce you to everyone — and then they got amnesia. You don't know any of the other attendees, …
How to build and organize your marketing team structure
Building a powerful marketing team is a smart move at any growth stage. I've worked as a one-woman marketing team for early-stage startups and with enterprise …
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