B2B eCommerce Content Marketing and Strategy
With consumers worldwide spending nearly seven hours each day online, and eCommerce projected to reach almost $7.4 trillion by 2025, smart merchants need to …
[Read more...] about Google Analytics tracking: How to measure content results in Google Analytics
I’ve run guest posting (and cross-posting) programs for SaaS, eCommerce, and B2B companies across multiple industries. Although I started out as a nuisance, …
[Read more...] about Don’t annoy the editors! How to craft a guest post pitch
On July 2023, Google will be sunsetting Universal Analytics (UA), the previous generation of Google Analytics, in favor of Google Analytics 4 (GA4). UA will no …
[Read more...] about Google Analytics alternatives: 11 Different ways to track your metrics
No one creates content for an empty room. You create content to delight customers, help your sales team, and support your customer success department. You use …
[Read more...] about How to build content feedback loops across teams
Your buyer experience can make or break your eCommerce business. Loyal customers are the lifeline of every strong brand, and a good buyer experience creates …
[Read more...] about Crucial elements of an unforgettable buyer experience
In this article, I detail one of my earliest forays into eCommerce: managing a blog. From December 2016 to August 2017, I grew Skubana's blog efforts from an …
[Read more...] about How I scaled a blog and guest post exchange program for a B2B eCommerce company
Google processes over 40,000 searches per second, 3.5 billion searches daily, and 1.2 trillion searches yearly. That’s a lot of people looking for content, be …
[Read more...] about A guide to B2B content marketing strategies
You’ve built a great product, so the cash should come raining in, right? Not if you haven't asked the right product positioning questions. Just because you …
[Read more...] about 8 Questions to ask yourself to figure out your product positioning
The typical nine-to-five office job is no longer the norm. In 2020, more than half (58.6%) of the total U.S. workforce worked remotely, with 41% working …
[Read more...] about How to master remote performance management
