The first marketing hire of a company sits at a unique and exciting position: They guide the development of the brand and business, set up processes, and, …
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Management
Finding a fractional CMO: 8 Key roles and responsibilities of a temporary marketing manager
Hiring a purposefully temporary marketing manager might seem strange, but it can come with many benefits — especially if your team isn’t ready for or can’t …
How to build a productive board meeting deck
When someone mentions board meetings, people often think of boring, stuffy decks filled with walls of text, must-do actions, and lots of unnecessary …
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How to run better employee performance reviews
Giving your team feedback, especially negative, can be daunting. You may want to skip employee performance reviews altogether, citing lack of time, or delay …
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The remote worker’s guide to effective asynchronous communication
“You’re on mute.” Now that we're in 2022 and the COVID-19 pandemic is still raging on, everyone's heard this phrase, and—sadly—it shows how inefficient we …
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Startup content marketing: Crafting an effective content strategy
The early days of a startup are wild, frantic, and filled with non-stop things to do. That usually means you end up with a lot of content scattered around with …
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How to master remote performance management
The typical nine-to-five office job is no longer the norm. In 2020, more than half (58.6%) of the total U.S. workforce worked remotely, with 41% working …
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How to be an effective remote PM
Project management has evolved a long way from tracking down assignments at different desks in an office. As technology makes it easier and more effective to …
How to build and organize your marketing team structure
Building a powerful marketing team is a smart move at any growth stage. I've worked as a one-woman marketing team for early-stage startups and with enterprise …
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