Delivering the perfect customer experience has become paramount to the success of any business. Whether you operate in the SaaS space, are building a DTC brand, …
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How to Structure a Lean Team and Build the Perfect MarTech stack
Bigger isn’t always better. Unlike their traditional counterparts, lean teams are built on efficiency and agility. Lean teams have the power to deliver …
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7 Omnichannel marketing lessons from the Barbie movie
On July 21, 2023, Barbie premiered in theaters and generated $70.5 million that same day. The movie went on to bring in more than $155 million in ticket sales …
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Creative omnichannel marketing examples from the Barbie Movie playbook
Are you all seeing pink, or is it just me? Just kidding. I know it's not just me—it's Barbie! Barbie turned the world (and consumer subconscious) pink. And …
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How to Set Goals and Which Marketing KPIs to Measure
Marketing goals give your team focus and direction. The goals you set should guide every action you take. Pair these with the right marketing KPIs (key …
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How to Launch a Referral Program: Maximizing the Potential of Word-of-Mouth Marketing
Referral programs have become invaluable investments for businesses in various industries. Unlike your typical advertisements and marketing campaigns, they …
Programmatic SEO: Building High-Traffic Pages at Scale
In the ever-evolving landscape of search engine optimization (SEO), staying ahead of the curve is crucial for you to drive traffic to your …
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14 Steps for Migrating a Website to WordPress
Growth is good, but it can also mean outgrowing your toolkit. In terms of websites, growth can mean your current provider has limited features that no longer …
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An SEO Primer for Content Marketers
Search engine optimization — three words you’ve probably heard a lot when running your business. But what is it? How does it work? And, most importantly, how do …