B2B eCommerce Content Marketing and Strategy
If you aren't investing in webinar strategy as part of your overall marketing efforts, you're missing an enormous opportunity. According to 73% of marketers and …
[Read more...] about Webinar strategy 101: Everything you need to run a successful webinar
A B2B business has several options when choosing a customer acquisition structure, and finding the most effective can take time. The most successful companies …
[Read more...] about Top-down versus bottom-up sales models: What they mean and how to use them
We all know the importance of customer acquisition. It generates revenue to fuel your growth and keeps your business alive. But not every company understands …
[Read more...] about How to create a masterful end-to-end customer onboarding experience
There are so many posts about what an employer should look for in a remote worker, but it goes both ways. A remote employee is selecting a remote employer just …
Marketing decisions need to come from a mix of data, experience, observation, and a slew of other factors. I wrote about the importance of making data-driven …
[Read more...] about How to organize qualitative data for quantitative analysis
Every customer you've ever had went through their own process to research, discover, select, and decide on your store. This is called a buyer journey, and it …
The beauty of being a freelancer is being able to work on multiple projects with multiple clients. The challenge of being a freelancer is, you guessed it, …
[Read more...] about A freelancer’s guide to managing multiple clients
B2B (business to business) marketing is a different playing field than B2C (consumer marketing). Stakes are higher, so your acquisition needs to be on point. In …
B2B eCommerce marketing isn’t all about webinars, social media, or guest blogging (although I'm a huge fan). With 300+ million monthly active users, enviable …
[Read more...] about How and why to make Quora a cornerstone of your B2B eCommerce content strategy
