No one creates content for an empty room. You create content to delight customers, help your sales team, and support your customer success department. You use …
[Read more...] about How to build content feedback loops across teams
Customer retention 101: 9 Strategies you can implement this week
Remember the early startup days when your biggest problem was acquiring customers? As your business grows, your focus needs to shift to how to keep them. This …
[Read more...] about Customer retention 101: 9 Strategies you can implement this week
Crucial elements of an unforgettable buyer experience
Your buyer experience can make or break your eCommerce business. Loyal customers are the lifeline of every strong brand, and a good buyer experience creates …
[Read more...] about Crucial elements of an unforgettable buyer experience
How I scaled a blog and guest post exchange program for a B2B eCommerce company
In this article, I detail one of my earliest forays into eCommerce: managing a blog. From December 2016 to August 2017, I grew Skubana's blog efforts from an …
[Read more...] about How I scaled a blog and guest post exchange program for a B2B eCommerce company
A guide to B2B content marketing strategies
Google processes over 40,000 searches per second, 3.5 billion searches daily, and 1.2 trillion searches yearly. That’s a lot of people looking for content, be …
[Read more...] about A guide to B2B content marketing strategies
8 Questions to ask yourself to figure out your product positioning
You’ve built a great product, so the cash should come raining in, right? Not if you haven't asked the right product positioning questions. Just because you …
[Read more...] about 8 Questions to ask yourself to figure out your product positioning
How to master remote performance management
The typical nine-to-five office job is no longer the norm. In 2020, more than half (58.6%) of the total U.S. workforce worked remotely, with 41% working …
[Read more...] about How to master remote performance management
8 Shifts when marketing to B2B enterprise eCommerce
Last year, I switched from working with one of the fastest-growing 4PLs serving merchants of all sizes, to working with a boutique, white-glove fulfillment …
[Read more...] about 8 Shifts when marketing to B2B enterprise eCommerce
Is your customer exit survey giving you the insights you need?
Another day, another customer cancellation – but is that a bad thing? Customers cancel subscriptions all the time. Rather than lose sleep over your churn rate, …
[Read more...] about Is your customer exit survey giving you the insights you need?