No one buys things for the sake of buying things. Intercom illustrates that point perfectly with skateboard sales. Avid skateboarders don't choose to buy a …
[Read more...] about Jobs to be done: A customer-first lens for powerful positioning
Tips and best practices for A/B testing your marketing channels
When making marketing decisions, do you listen to your gut or follow the data? For the best results, you should employ a mix of both — create content and …
[Read more...] about Tips and best practices for A/B testing your marketing channels
9 Key functions of a freelance eCommerce writer and why your business needs one
Running an eCommerce business often requires wearing multiple hats. You could be juggling everything from product sourcing to listing, and marketing to support. …
[Read more...] about 9 Key functions of a freelance eCommerce writer and why your business needs one
How to run better employee performance reviews
Giving your team feedback, especially negative, can be daunting. You may want to skip employee performance reviews altogether, citing lack of time, or delay …
[Read more...] about How to run better employee performance reviews
The remote worker’s guide to effective asynchronous communication
“You’re on mute.” Now that we're in 2022 and the COVID-19 pandemic is still raging on, everyone's heard this phrase, and—sadly—it shows how inefficient we …
[Read more...] about The remote worker’s guide to effective asynchronous communication
How to identify high purchase intent keywords using data
Content marketing is a powerful business strategy that attracts leads and drives sales. However, it comes with significant time and financial investment, so you …
[Read more...] about How to identify high purchase intent keywords using data
How (and why) to track the business value of your content
Digital marketers who live and breathe content understand it's important, but how do you communicate the business value of content to your team? No matter …
[Read more...] about How (and why) to track the business value of your content
How to create a winning B2B inbound marketing strategy
Gone are the days when you needed double-page spreads in industry magazines and in-person trade shows to sell your products; B2B marketing reigns over digital …
[Read more...] about How to create a winning B2B inbound marketing strategy
eCommerce data analytics: Increase sales with data-driven decisions
eCommerce data analytics is your guide to running your business. It gives you insight into what’s doing well, what needs work, and where you’re heading. A …
[Read more...] about eCommerce data analytics: Increase sales with data-driven decisions