The early days of a startup are wild, frantic, and filled with non-stop things to do. That usually means you end up with a lot of content scattered around with …
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Google Analytics tracking: How to measure content results in Google Analytics
With consumers worldwide spending nearly seven hours each day online, and eCommerce projected to reach almost $7.4 trillion by 2025, smart merchants need to …
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Don’t annoy the editors! How to craft a guest post pitch
I’ve run guest posting (and cross-posting) programs for SaaS, eCommerce, and B2B companies across multiple industries. Although I started out as a nuisance, …
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Google Analytics alternatives: 11 Different ways to track your metrics
On July 2023, Google will be sunsetting Universal Analytics (UA), the previous generation of Google Analytics, in favor of Google Analytics 4 (GA4). UA will no …
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How to build content feedback loops across teams
No one creates content for an empty room. You create content to delight customers, help your sales team, and support your customer success department. You use …
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Customer retention 101: 9 Strategies you can implement this week
Remember the early startup days when your biggest problem was acquiring customers? As your business grows, your focus needs to shift to how to keep them. This …
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Crucial elements of an unforgettable buyer experience
Your buyer experience can make or break your eCommerce business. Loyal customers are the lifeline of every strong brand, and a good buyer experience creates …
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How I scaled a blog and guest post exchange program for a B2B eCommerce company
In this article, I detail one of my earliest forays into eCommerce: managing a blog. From December 2016 to August 2017, I grew Skubana's blog efforts from an …
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A guide to B2B content marketing strategies
Google processes over 40,000 searches per second, 3.5 billion searches daily, and 1.2 trillion searches yearly. That’s a lot of people looking for content, be …
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