This article was originally published as a guest post on Teleport.org. The website has since shut down, so I've updated it and covered the same topic for my own …
Q1 Marketing Checklist: Strategic Moves to Set Your Brand Up for Success
When I was in college, one of my favorite professors listed all the assignments for the entire semester in our syllabus, a big change from high school where we …
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Testing Google Search Ads for B2B Audience Discovery and Brand Defense
After testing so many paid channels, I'm here to report Google Search Ads are a great place to start and end. Google Search Ads are a long-term strategy that …
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Brand Building PR Strategies for B2B Companies
I've seen the power of PR work firsthand with startups, enterprise businesses, and everything in between. In this article, I'll share some of my favorite …
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How I Set up Marketing for an eCommerce Shipping and Fulfillment Company as Their Fractional CMO
iDrive Logistics provides eCommerce shipping and fulfillment solutions, including access to the best shipping rates through their software (available to both …
Meta Ads Setup Best Practices
We've been through it with Reddit and LinkedIn ads, so today it's time to take you through how I set up Meta ads for MyFBAPrep. I was the least excited about …
Testing LinkedIn Ads and Audiences for a B2B eCommerce Logistics Company
"If you're in B2B, your audience is on LinkedIn." This is the premise that launched my paid digital experiments for MyFBAPrep. Although I was willing to test …
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How To Hire a Content Marketing Manager
Content is valuable for every company - the right content strategy creates compounding returns, boosts business ROI, and generates high-quality leads. However, …
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Running Growth Experiments at MyFBAPrep: The Noodle Approach
Pasta, meet wall. If it sticks, it's cooked. This is how we found some of our biggest growth channels in 2024. Although not completely random, I've …
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