Everything you do is influenced by triggers in your environment. You choose what to wear based on what the current fashion trends are—whether you copy what …
[Read more...] about A product marketer’s guide to behavioral design
Customer surveys and interviews: How to get to know your customers better
How well do you know your customers? Do you have a close relationship, or is it limited to the basics like age, gender, purchasing frequency, etc.? Building …
[Read more...] about Customer surveys and interviews: How to get to know your customers better
Audience intelligence: Power up your marketing by understanding your customers
Audience intelligence should guide the strategy around everything you do as a business. It reveals not only the best audience for your goals, but also what they …
[Read more...] about Audience intelligence: Power up your marketing by understanding your customers
Jobs to be done: A customer-first lens for powerful positioning
No one buys things for the sake of buying things. Intercom illustrates that point perfectly with skateboard sales. Avid skateboarders don't choose to buy a …
[Read more...] about Jobs to be done: A customer-first lens for powerful positioning
Tips and best practices for A/B testing your marketing channels
When making marketing decisions, do you listen to your gut or follow the data? For the best results, you should employ a mix of both — create content and …
[Read more...] about Tips and best practices for A/B testing your marketing channels
9 Key functions of a freelance eCommerce writer and why your business needs one
Running an eCommerce business often requires wearing multiple hats. You could be juggling everything from product sourcing to listing, and marketing to support. …
[Read more...] about 9 Key functions of a freelance eCommerce writer and why your business needs one
How to run better employee performance reviews
Giving your team feedback, especially negative, can be daunting. You may want to skip employee performance reviews altogether, citing lack of time, or delay …
[Read more...] about How to run better employee performance reviews
The remote worker’s guide to effective asynchronous communication
“You’re on mute.” Now that we're in 2022 and the COVID-19 pandemic is still raging on, everyone's heard this phrase, and—sadly—it shows how inefficient we …
[Read more...] about The remote worker’s guide to effective asynchronous communication
How to identify high purchase intent keywords using data
Content marketing is a powerful business strategy that attracts leads and drives sales. However, it comes with significant time and financial investment, so you …
[Read more...] about How to identify high purchase intent keywords using data