Finding the right target audience for your customer acquisition efforts has always been a challenge for eCommerce merchants. Recently, Shopify has made it a …
[Read more...] about Shopify Audiences: What it is and how to leverage it
B2B eCommerce Content Marketing and Strategy
Educate and inspire your target audience
How it WorksI write and manage content that converts for B2B tech companies and eCommerce businesses.
With a background of testing strategies in content and inbound marketing, I can bring an ultra-organized, optimized content management process to your business (and your clients).
Let’s work together to improve your email marketing, web content/SEO, guest posting strategy, and write copy that stands out to your target audience.
I’m a full-time remote worker, and have been since graduating college. I’ve had the opportunity to work from Australia, Japan, across the USA, New Zealand, Korea, Indonesia, Hong Kong, Canada, and more.
Remote work has taught me to work quickly and efficiently to make up for the jumps in timezone, and communicate extensively to ensure nothing falls through the cracks. In this course, you can learn about remote work in 9 emails.
Anyone who creates content knows that it's worth investing in. Proving "this blog post led directly to X signups based on last-touch attribution" helps to get the rest of the team on board, too.
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I'll go over content marketing management and strategy for startups, how it can fuel your growth, and why you need a content manager to execute it all.
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The tools I've used to generate content ideas, do keyword research, analyze competitors, optimize for SEO, write compelling titles and outlines, find relevant images, amplify content, and measure success.
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Want to build a sustainable business? As you grow, your focus should shift to customer retention and CLV. These retention strategies will help you reduce churn, build better funnels, and create an outstanding customer experience.
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Webinars are one of the best ways to generate high-quality B2B leads. This guide takes you through strategy, templates, and tools to help you conquer the webinar and generate conversions.
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Your onboarding experience directly affects the value a user finds in your product or service. Take a look at some amazing customer onboarding examples and what makes them so effective.
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Marketing decisions should always be data-informed, but what happens when getting that data is like pulling teeth? Here's how to turn the information you do have into measurable results.
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I wanted to learn how marketing leaders decide what initiatives to push, so I spoke to some awesome marketing folks to hear their thought process and results.
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Guest posting can build relationships, provide value to your brand partners, and increase your reach. Here are my lessons from running guest posting programs while maintaining consistent internal blogs.
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Finding the right target audience for your customer acquisition efforts has always been a challenge for eCommerce merchants. Recently, Shopify has made it a …
[Read more...] about Shopify Audiences: What it is and how to leverage it
Keeping track of the stock that comes in and out of your store is a fundamental task for any eCommerce business. To protect the longevity of your store, it's …
[Read more...] about 18 Awesome inventory management software to streamline orders
Everything you do is influenced by triggers in your environment. You choose what to wear based on what the current fashion trends are—whether you copy what …
[Read more...] about A product marketer’s guide to behavioral design
How well do you know your customers? Do you have a close relationship, or is it limited to the basics like age, gender, purchasing frequency, etc.? Building …
[Read more...] about Customer surveys and interviews: How to get to know your customers better
Audience intelligence should guide the strategy around everything you do as a business. It reveals not only the best audience for your goals, but also what they …
[Read more...] about Audience intelligence: Power up your marketing by understanding your customers
No one buys things for the sake of buying things. Intercom illustrates that point perfectly with skateboard sales. Avid skateboarders don't choose to buy a …
[Read more...] about Jobs to be done: A customer-first lens for powerful positioning
When making marketing decisions, do you listen to your gut or follow the data? For the best results, you should employ a mix of both — create content and …
[Read more...] about Tips and best practices for A/B testing your marketing channels
Running an eCommerce business often requires wearing multiple hats. You could be juggling everything from product sourcing to listing, and marketing to support. …
[Read more...] about 9 Key functions of a freelance eCommerce writer and why your business needs one
Giving your team feedback, especially negative, can be daunting. You may want to skip employee performance reviews altogether, citing lack of time, or delay …
[Read more...] about How to run better employee performance reviews
Want to collaborate? Find me at Rachel[at]rachelandreago.com.