Your purchase journey is critical to your eCommerce success; it dictates how consumers perceive your brand and products while they’re deciding to make a …
[Read more...] about How to optimize your post-purchase experience to gain lifelong customers
Latest Posts
Top 10 organic acquisition channels and how to optimize them
When building an inbound marketing strategy, there’s no shortage of channels to target. Organic acquisition channels are a critical part of every sustainable …
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The value of client referrals and how to leverage them to fill your project pipeline
Referrals are to freelancing what subscriptions are to eCommerce: the holy grail. Referred clients trust you more, their projects have a running start, and …
A guide to customer-first data: How to collect zero-party and first-party data in a privacy-first world
Imagine your friend invited you to a party and promised they’d introduce you to everyone — and then they got amnesia. You don't know any of the other attendees, …
How to build and organize your marketing team structure
Building a powerful marketing team is a smart move at any growth stage. I've worked as a one-woman marketing team for early-stage startups and with enterprise …
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Product marketing vs growth marketing
There's a world of difference between product marketing and growth marketing, with both playing key roles in a company's success. Yet founders often struggle to …
How SMS marketing can increase loyalty and conversions
In comparison to email, SMS marketing takes the cake for acquisition marketing and customer retention. SMS offers a multitude of advantages that surpass what …
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Social media marketing: How to promote your brand and support your customers using 7 channels
Social media is one of the top organic acquisition channels to educate, inspire, and retain customers. It's far reaching, wielding unmatched influence over …
Is email marketing the best option for your online store? 8 Alternative eCommerce marketing channels
The average email open rate is 18%, and the average click-through rate is just 2.6%. That means if you send out an exciting new product release or sale to 1,000 …