Blog — page 14
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eCommerce growth strategies: How to get from $100k to $1m/month
Once upon a time, $100,000 a month in sales was just a pipedream. But against all odds, you did it. And now, you’re looking at the next mountain peak: $1 million a month in sales. What …
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How to optimize your post-purchase experience to gain lifelong customers
Your purchase journey is critical to your eCommerce success; it dictates how consumers perceive your brand and products while they’re deciding to make a purchase. However, the …
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Top 10 organic acquisition channels and how to optimize them
When building an inbound marketing strategy , there’s no shortage of channels to target. Organic acquisition channels are a critical part of every sustainable business growth model. …
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A guide to customer-first data: How to collect zero-party and first-party data in a privacy-first world
Imagine your friend invited you to a party and promised they’d introduce you to everyone — and then they got amnesia. You don't know any of the other attendees, and the person who was …
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How to build and organize your marketing team structure
Building a powerful marketing team is a smart move at any growth stage. I've worked as a one-woman marketing team for early-stage startups and with enterprise marketing teams for …
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Product marketing vs growth marketing
There's a world of difference between product marketing and growth marketing, with both playing key roles in a company's success. Yet founders often struggle to understand which …
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How SMS marketing can increase loyalty and conversions
In comparison to email, SMS marketing takes the cake for acquisition marketing and customer retention . SMS offers a multitude of advantages that surpass what email is able to offer, …
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Social media marketing: How to promote your brand and support your customers using 7 channels
Social media is one of the top organic acquisition channels to educate, inspire, and retain customers. It's far reaching, wielding unmatched influence over billions of people around …
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Is email marketing the best option for your online store? 8 Alternative eCommerce marketing channels
The average email open rate is 18%, and the average click-through rate is just 2.6%. That means if you send out an exciting new product release or sale to 1,000 people, you'll get just …