Rachel Go

The average landing page has a 2.35% conversion rate. This means on average, only around two out of 100 people who land on your page will do what you want them …

[Read more...] about 7 Conversion marketing tactics to enhance your eCommerce experience

Tools exist for a reason. You wouldn’t try to hammer a nail with your fist, or drill that nail into the wall. Neither of those will work—one of those will …

[Read more...] about 20 eCommerce marketing platforms to enhance your conversions

Gathering honest eCommerce reviews — including negative feedback — from customers is a powerful method for growing your brand. Consider your own online …

[Read more...] about How to generate more eCommerce reviews (and address negative ones)

Keeping track of all items that come into and go out of your business is a complex process. A notepad and pen won't cut it when you’re trying to manage …

[Read more...] about In-house, marketplace, and 3PL inventory management best practices

The success of your online store hinges on the efficiency of your inventory management. If you accidentally run out of stock, repeatedly send out orders late, …

[Read more...] about How to track key inventory management metrics

If thinking about your annual stock take makes you shudder in fear, it’s time to make a change to your inventory management practices. Rather than dreading …

[Read more...] about How to switch to perpetual inventory management

Finding the right target audience for your customer acquisition efforts has always been a challenge for eCommerce merchants. Recently, Shopify has made it a …

[Read more...] about Shopify Audiences: What it is and how to leverage it

Keeping track of the stock that comes in and out of your store is a fundamental task for any eCommerce business. To protect the longevity of your store, it's …

[Read more...] about 18 Awesome inventory management software to streamline orders